漂浮的盒子：中哲慕尚GXG集团总部大楼 / 上海秉仁建筑师事务所

编辑：蔡倩雯（实习） | 校对：李博超 | 2023.09.28 15:27

设计单位 上海秉仁建筑师事务所

项目地点 浙江宁波

建成时间 2022年

建筑面积 51404.09平方米

宁波中哲慕尚集团是一家总部设于中国的领先时尚男装公司，其品牌倡导“有爱、年轻、创新、信任、活力”。的理念。自2018年起，经过五年的设计和建造，位于宁波的中哲慕尚GXG集团总部新大楼即将建成并投入使用。

MULSANNE GROUP is a leading fashion company focuses on menswear in China. Its brand advocates "Love, Young, Innovation, Trust, Vitality". Since 2018, after 5 years of design and construction, the new headquarters building of MULSANNE GROUP located in Ningbo is about to be completed and put into use.

为一家服装企业设计集团总部大楼，犹如服装设计师为客人量身定制衣服。建筑师和业主对设计的敏感和直觉相互交融，用空间、材料、光影编织出建筑与时装的邂逅。在处理建筑与城市的关系、设计内部空间氛围以及全项目的精益控制过程中，建筑师如同裁缝一样手握剪刀和针线，通过层层深化和精雕细琢，逐渐雕塑出鲜明的企业形象。

Designing a headquarters building for a fashion industry group is similar to cut customized clothes for a customer. Architects and clients are both sensitive and have so strong intuition towards design that hey weave the encounter between architecture and fashion with space, materials, and shadow. Architects work as tailors, they deal with the relationship between the building and the city, design internal space with different atmosphere, and control the extended preliminary design into details, gradually shape a distinct corporate image through progressive steps.

空间秩序：向上生长的企业总部

该建筑的设计理念兼顾品牌主张和城市的公共性。在由下而上的建筑空间序列中，首先是公共性最强的品牌门店，接着是展示发布中心、员工办公及活动空间，逐渐过渡到私密性最强的总部办公，最终形成了由大地延伸至天空的空间层次。

The design concept of the GXG headquarters building takes into account both brand claims and the publicity of the city. The spatial sequence from bottom to top involves a transition from urban public space (brand stores), then to architectural public space (display center, activity space, offices), and finally to the most private space (headquarter office).

建筑的表皮和材质通过体量反差、虚实对比、色彩冲突和材质变化营造出不同的空间质感，让建筑在张显品牌自身文化表达的同时创造出积极的城市公共空间。

The design of facade and the choice of materials create different spatial atmospheres through volumes combination, contrast between mass and space, color conflicts, and material changes. In this way the headquarters building creates an active urban public space while highlighting the brand's own cultural expression.

塑造氛围：性格迥然的主题空间

建筑底部设有品牌门店、商业、餐厅等公共空间，凹凸的体块营造出人性化的尺度和多样的空间感受，层叠的黑色盒子勾勒出时尚跃动的建筑轮廓。临近城市道路的建筑界面向外打开，将建筑内部的公共空间延展向外，吸引人群的流动与汇集。

Public spaces such as brand stores, commercial areas, and restaurants locate at the bottom of the building. These spaces are placed in black boxes overlapping with each other, outlining a fashionable and vibrant architectural outline. The interface near the city road opens outward, extending interior public space to exterior, working as a node as well as a place.

建筑上部为不同属性的办公空间，内部包含不同尺度和不同标高的内庭。设计结合景观绿化，成为办公部分的共享界面，引导各办公组团间的渗透与互动，塑造复合的办公场所。插入中庭的螺旋楼梯成为强烈的空间焦点，吸引来到这里的人们认识品牌。

The office spaces of different departments locate at the upper part of the building share several inner courtyards with different scales and elevations. These inner courtyards with landscape are shared interfaces in the building, leading interaction between different departments, and making an integrated office space. The spiral staircase in the atrium addresses attentions of visitors to understand and explore MULSANNE GROUP.

建筑师在顶部的总部办公引入宁波传统水乡意象，将古典园林融入办公空间设计，形成“大园套小园,园中有园”的空间格局，丰富了整体空间的层次感。在繁华闹市之中，这里成为了一片清净之地。

The traditional water town image of Ningbo is introduced into the headquarters office on the top. This integration of classical gardens into the office space forms a spatial pattern of "big garden with small garden inside", enriching the overall spatial layout and creating a clean land in the bustling city.

建筑表情：如织物般的轻盈

立面体系的设计试图探索将时装文化融入建筑的可能性，建筑的体量对比同织物间的不同质感产生对话。

Architectural expression: a fabric-like facade system

The facade system attempts to explore the possibility of integrating fashion culture into architecture, where the contrast of building volume interacts with the different fabric textures.

建筑的上部是一个巨大、轻盈、漂浮的白色盒子，由三层粗细不同的金属杆件错落编织而成。1.4米的幕墙空腔深度有助于实现表皮的空气感。立面的纤维质感柔和地消隐了上层体块的重量感。在室内，建筑师采用了无柱悬挑结构的设计，内层幕墙玻璃结构强化了空间的轻盈感。

The upper part of the building is a huge floating white box, and its skin is a woven complexity of three layers of metal rods with different thicknesses. A 1.4 m depth of curtain wall cavity helps to achieve airy. The hazy fiber texture of the facade gently obscures the weight of the upper block. The indoor space adopts a columnless cantilever structure, and the self-supporting glass structure of the external curtain wall enhances the ultimate lightness experience of the space.

建筑底部采用错落的黑盒子表皮，汲取宣纸的纤维肌理，运用黑色玻璃幕墙和彩釉纹理相互交织，折射出城市活动的奇妙影像。这种设计不仅界定了建筑的公共属性，还实现了外观的“重”与室内的“透”。此外，杆件支撑的沉头式抓点设计展现了建筑的一丝不苟和精致度。

The overlapped black boxes at the bottom of the building apply the fiber texture of rice paper, and the black glass curtain walls interweave with colored glaze, reflecting wonderful images of urban activities. The combined texture achieves a public attribute, the "weight" of the exterior appearance and the "transparency" of the interior space simultaneously. The countersunk grip supported by the rod stress presents the delicate detail.

设计从时装与建筑的共同本源出发，探讨了空间、尺度和表皮的逻辑生成，并逐步深入到与园林、艺术和文化关系的思考。这一过程将对自然、织物和光影的感知渗透到建筑设计的各个细节层面，从而塑造出了鲜明的企业品牌形象。对幕墙设计的精细考量确保了方案深化的有序推进和项目的高完成度，使该项目成为当代建筑精益设计的示范。

Starting from the common origin of fashion and architecture, the design of GXG headquarters building explores the logic of space, scale, and facade, and gradually deep into the relationship between gardens, art, and culture. It permeates the perception of nature, fabrics, and shadow into various details of architectural design, shaping a distinct corporate brand image. The consideration of facade design ensures the orderly deepening of the design and the completion of the project, making the GXG headquarters building a model for contemporary architectural design.