嘉定南翔蔚来交付中心：呈现汽车的动感 / Kokaistudios

撰文：Frances Arnold | 编辑：李博超 | 校对：李博超 | 2023.03.15 18:06

设计单位 Kokaistudios

项目地点 上海嘉定

完工时间 2023年1月

建筑立面改造面积 5,800平方米

室内设计面积 1,270平方米

撰文 Frances Arnold

该项目位于嘉定区的一家工厂旧址上，占地超过12,000平方米，是蔚来汽车最大的交付中心。除了标志性全新立面以外，Kokaistudios还执笔了一层公共空间的室内设计。动态、开放、亲切好客，室内设计与团队在去年为济南蔚来中心的设计理念保持一致。如今在上海，这些设计关键词集合在一起，将一个原本被忽略的工业基地变为引人注目的品牌形象灯塔，并向大众传递了蔚来品牌汽车用户至上的理念。

At over 12,000sqm, it is the brand’s largest, and is located on the site of a former factory in Jiading district. As well as building a new and iconic facade, Kokaistudios’ renovation extended to creating welcoming, functional interiors for the facility’s ground floor public space. Dynamic, open, and with a strong focus on hospitality, interiors are in keeping with a design template developed for NIO by Kokaistudios last year, and debuted at NIO House in Jinan. In Shanghai, these elements combine to transform a previously unremarkable industrial site into an eye-catching brand beacon, all the while delivering on NIO’s user-first concept.

既有建筑由三个相连的体块组成。第一个体块是办公空间，另外两个体块结合了接待、等候和休息区等功能，也可作为日后举办活动的场所：来访者从这里开始与蔚来品牌有了更深的连接，他们不仅仅是电动汽车的用户，也是其更广泛的生活方式概念的用户。在这三栋相连的建筑后侧是一个车辆交付区，来访者将从这里提回爱车。

The former factory’s building comprises three linked volumes. The first houses offices, while the second two combine a reception, waiting area, and lounge to become a site of imagined ceremony: this is where visitors become initiated into the NIO brand, becoming users of not only NIO’s electric vehicles but also its broader lifestyle concept. Behind these connected buildings is an expansive warehouse, which now serves as a car delivery area.

改造中最引人注目的元素是明亮的银色百叶立面。垂直的铝百叶系统形成起伏流动的外观，如同一架桥让三座建筑相连，随着来访者的游走而荡起层层涟漪。立面有效遮盖了后面的连接体块，富有韵律的百叶为办公和访客区均提供了充足的自然光。从街道看去，建筑立面有着极强的辨识度，同时与蔚来汽车纯净、优雅的品牌形象产生共鸣。

The most striking element of Kokaistudios’ renovation is a bright silver facade. A system of vertical aluminum profile louvers follows the curved ‘bridges’ that connect the three buildings, resulting in an undulating exterior and unified flow that appears to move with the viewer. Effectively an open screen masking the linked volumes behind, it affords plentiful natural light into both the office and visitor area. Highly visible from the street, the facade transforms the building into a local landmark, all the while resonating with NIO’s brand identity of purity and elegance.

设计还对建筑开窗做出改进，铝型材外框内设置门窗，周围墙体使用了具有混凝土质感的涂料，与品牌汽车空间设计的感受保持统一。升级后的主入口坐落在三座相连的建筑正中，有一个巨大的雨篷和无障碍坡道。入口让建筑给人的第一印象更为强烈，并进一步强化了交付中心的临街形象。

Further modification to the buildings’ exterior includes smart boxed window frames. Clad in aluminum panels and surrounded by concrete colored plaster, they are consistent with the system of materiality devised for NIO spaces. Cementing the building’s strong first impression and further amplifying the delivery center’s frontage is a redesigned visitor entrance. Sitting in the middle of the three connected buildings, it boasts a large canopy as well as a ramp for full accessibility.

一进入口，便是开敞的欢迎式空间，为到访者的整体体验奠定了基调。一边是接待台，一边则展示着表达蔚来汽车生活方式理念的产品，例如家居、书籍、服饰和美食。再向内则是一个针对儿童的游戏休闲区，即“Joy Camp”，将家和关怀的概念带入品牌用户的使用空间。与之毗邻的休息区则更强调出设计对生活方式的关注，希望父母在照看孩童时也可得到休憩。

Inside, the entrance is an airy, welcoming space that sets the tone for visitors’ experience. On the one side is a guest reception desk, and on the other, a display featuring NIO’s lifestyle-oriented products including books, clothing, and food. Behind is a soft play area aimed at the delivery center’s youngest visitors: so-called ‘Joy Camp’, they are a feature of the recently redefined NIO design template that takes direct inspiration from the family home. Further reinforcing the delivery center’s strong lifestyle focus, an adjacent lounge invites parents to take a break while keeping an eye on their children.

来访者从此处穿过连接第二和第三栋建筑的连廊，走向大型休息室。途经的显示品牌社区活动的照片墙，引导用户前置感知社区温度。除此以外，这里还包含了吧台和用餐区，为用户提供愉悦和轻松的提车体验。

From here, visitors walk through a gently curved bridge connecting the second and third buildings. With interactive display panels showing information about the brand to add to the sense of discovery and initiation, the passageway opens onto a large lounge. Envisaged as a space for users to relax before and after taking collection of their cars, it also includes a bar and dining area.

设计平衡考虑了空间的体量和灵活性。对于一个人流量大的繁忙设施，隔音天花板和水磨石铺地等是为其量身打造的元素。天然竹木地板和木贴皮墙面增添了自然和温暖的感受。休息室中还散落摆放着桌椅，可以容纳大量客人舒适就座。定制家具遵循流畅、简洁的线条原则，向蔚来汽车的轮廓致意。

The space has been designed with volume and flexibility in mind. A busy facility with high foot traffic, elements such as noise absorption ceiling panels as well as terrazzo floor tailor the space for its purpose. And use the bamboo wood floor and wood veneer wall cladding to give the warm and natural touch for the space. The lounge also boasts plentiful seating and occasional tables to comfortably accommodate high visitor numbers. Custom-made furniture follows smooth, while simple lines match the silhouette of NIO cars themselves.

除了吧台与餐饮服务区，600平方米休息室内的活动家具还为交付中心日后举办不同活动提供了可能性。两栋建筑之间以户外庭院串联，用户可以在此享受室内外的空间转换，也形成了一个具有吸引力的、灵活的活动区域。

In addition to a bar and food service area, freestanding furniture inside the 600sqm lounge opens possibilities for events within the delivery center. Similarly, an outdoor courtyard in-between the two public buildings serves as both a connecting space, as well as an attractive, flexible events area.

经过7个月的设计与建设，蔚来交付中心以其独特外观迅速成为嘉定区的地标。它不仅从城市界面上抓人眼球，也能让人联想到电动汽车本身流畅的线条和驾驶感。其内部空间设计通过柔和的色调、充满自然灵感的材质、多媒体显示方式以及对客人舒适度的关注，充分反映了蔚来汽车的品牌原则：pure，human，progressive，sophisticated。

Realized in just seven months, the NIO Delivery Center has fast become a landmark in Jiading district thanks to its distinctive facade. Not only is it highly visible from the street, it also evokes the sleek lines and smooth movement of the electric vehicles themselves. Inside, the delivery center stays true to Kokaistudios’ redefined design template for NIO spaces. The interiors are reflective of NIO's brand principles — pure, human, progressive, sophisticated — by way of instruments including a muted palette, nature-inspired materials, multimedia displays, and a palpable focus on comfort.

这是一处充满魅力的空间，将穿梭于各具特色区域中的客人转变为品牌的用户：欢迎式接待区点缀以生活方式产品，并配有家庭氛围浓厚的游乐区，由此开始穿过活力满载的品牌体验连廊，进入宽敞舒适的休息室……这场精心策划的品牌之旅贯穿于车辆交付给用户的过程，最终使用户带着满意的体验驱车前行。

Above all, this is a place of transition: on passing through its various and distinct areas customers emerge as NIO users. Their initiation begins at a welcoming and open reception complete with lifestyle products and a family-oriented play area, before continuing through a dynamic brand experience passageway, and into a spacious hospitality lounge. This carefully planned, on-brand journey culminates in users collecting their vehicles, and driving away with great experience.