努维尔、皮亚诺、坂茂等联名签署《为了经济的文化复兴》宣言

编辑：汤鸣 | 校对：崔婧 | 2020.06.10 09:23

“建筑和设计可以重塑一个同时满足生态，共存和美感的城市化世界。”

——《为了经济的文化复兴》宣言

人类瘟疫一直是历史的催化剂。十四世纪四五十年代，欧洲黑死病爆发，权威开始受到质疑，以但丁为首的文学先驱陆续谱写著作倡导思想解放，文艺复兴运动由此兴起并发展。薄伽丘的《十日谈》更被后世称为“文艺复兴宣言”。此后欧洲生产力得到巨大提高。近七百年后，新冠疫情肆虐全球。在此危机下，全球文化、经济、创意领域的24位领军者签署了一份《为了经济的文化复兴》（For a cultural revival of the economy）宣言。

签署者涵盖诺贝尔奖获得者、文化组织要员，以及包括坂茂、隈研吾、RCR、让·努维尔、伦佐·皮亚诺在内的知名建筑师。宣言在《世界报》（Le Monde）、《国家报》（El País）等欧洲主流媒体中发表。宣言倡导挖掘在地文化，重视文化价值在可持续发展中的应用，并希望通过文化产业的复苏，带来经济新的增长点。

图片从左到右依次为：坂茂 ©Bridgit Anderson，隈研吾 ©Yuji Fukuhara，让·努维尔 ©Bernard Bisson / SIPA ，伦佐·皮亚诺 ©Architectural Press Archive / RIBA Collections，RCR ©Javier Lorenzo Domínguez

以下为宣言原文：

“当前的危机及其带来的限制引起了我们每个人对周围环境的重视。与此同时，这个由文化、自然和社会关系构成的环境的所有维度都凸显出来。这与国际社会，特别是联合国教科文组织多年来的观察结果相吻合，即认识到文化在可持续发展中的重要地位。

“The current crisis and the restrictions that it imposes have emphasized the importance that each one of us gives to the surrounding environment. At the same time, all the dimensions of this environment, formed by culture, nature and social ties, stand out. This coincides with one of the observations made over many years by the international community – and in particular by UNESCO -, recognizing that culture has its place in the concept of sustainable development.

文化塑造了我们的生活条件；它与日常经济密不可分，这就是为什么它在当前环境中得到如此强烈的回响。文化价值的增长已成为一种强大的趋势，并已经在公共政策和商业战略中找到了自己的位置。在这种情况下，那些能够成功地保存自己具有辨识度的原始文化元素的区域，就可能获得真正的竞争优势。

This cultural dimension in question shapes our living conditions; It is inseparable from the daily economy and that is why it finds such a strong echo in current circumstances. Growth in the cultural component of value added has become a powerful trend, which is already finding its place in public policies and business strategies. In this context, the territories that best preserve the original elements of their identity will be able to benefit, if they manage to develop them successfully, in true ‘competitive advantages’.

在地的文化复兴并不意味着对偏远社会缺乏兴趣。我们对其他文化的兴趣和更好地了解它们的需要，将会一直持续。所有地区，包括那些经济和技术资源较匮乏的地区，都可能有文化信息需要传达。因此，在这个标准化意味着枯竭和灭亡的世界里，文化复兴也为每个人提供展示自己独特之处的机会。

This cultural revitalization of our local environment does not mean a lack of interest in distant societies. Our appetite for other cultures and the need to know them better cannot avoid expanding into the world of tomorrow. All territories, including those with less economic and technological resources, may have a cultural message to convey. Therefore, it is about offering each of them the opportunity to show what makes them unique, in a world whose standardization would signal impoverishment and devitalization.

尽管文化的重要性日益增长，但它还没有被视为一个生态系统，仍常被人们从一个附带的角度来看待。城市和城镇就是这个事实的反映。公共和私人空间必须具有功能，并与居住者的愿望相协调。建筑和设计可以重塑一个同时满足生态，共存和美感的城市化世界。

Despite its growing importance, culture has not been sufficiently considered as an ecosystem; it remains perceived from a collateral angle. Cities and towns are emblematic of this fact. Public and private spaces must be functional and in harmony with the aspirations of the inhabitants. Architecture and design can contribute to reinventing an urbanized world that encompasses the lines of ecology, coexistence and beauty.

这种动态将促进对栖息地文化欣赏的市场持续增长。此外，人们对生活艺术的热情也将继续上升。对于食物来说也是如此，从现在开始，我们希望食物对地球来说更简单、公平、有意义。这也适用于旅游业，旅游业必须扮演更负责任的角色。至于数码科技，我们希望它们的公信力将会透过制作和传播的内容质素而提高。

This dynamic will encourage a continuous market of cultural appreciation for the habitat. Furthermore, enthusiasm for the art of living will continue its rise. This is true in the case of food that from now on we would like to make it simpler for the planet, more just and meaningful. This will also apply to tourism, which must take a more responsible role. As for digital technologies, their credibility will increase through the quality of the content created and disseminated.

在这场运动中，紫色经济[1]提出了改变规模和观念的建议，倾向于采用一种系统的方法来分析，在这种方法中，不同的活动和文化因素（教育、信息、通信和所有具有强烈想象和敏感成分的商品）不被孤立考虑。得益于这种转变，充满了文化潜能的经济将充分表达其人性。这种演变将为全球繁荣，更加尊重自然环境和更公平地分配资源铺平道路。曾经的机遇现在必须成为可持续发展的现实。”

In this movement, the purple economy proposes a change of scale and perception, favoring a systemic approach where the diverse activities and cultural factors (education, information, communication and all goods with a strong imaginary and sensitive component) are not considered in a formal way isolated. At the cost of this transformation, the economy, imbued with the full potential of culture, will fully express its human character. This evolution would pave the way for global prosperity, more respectful of the natural environment and more equitably distributed. What was once an opportunity must now become the present of sustainable development. “

签署者名单：

Ferran Adrià，主厨
Massimiliano Alajm，主厨
Elena Arzak，主厨
拉斐尔·阿兰达，建筑师（2017年普利兹克奖）
坂茂，建筑师（2014年普利兹克奖）
Massimo Bottura，主厨
Mariya Gabriel，欧洲创新、研究、文化、教育和青年事务专员
Ángel Gurría，经济合作与发展组织（OECD）秘书长
Jérôme Gouadain，凡尔赛奖秘书长
Iris van herpen，时装设计师
隈研吾，建筑师
帕斯卡·拉米，卢浮宫音乐会主席
埃里克·马斯金，2007年诺贝尔经济学奖得主
让·努维尔，建筑师（2008年普利兹克奖）
埃德蒙·菲尔普斯，2006年诺贝尔经济学奖得主
伦佐·皮亚诺，建筑师（1998年普利兹克奖）
AnneSophie Pic，主厨
卡莫皮·格姆，建筑师（2017年普利兹克奖）
Christopher Pissarides， 2010年诺贝尔经济学奖得主
Zurab Pololikashvili，世界旅游组织（UNWTO）秘书长
大卫·萨索利，欧洲议会主席
Vera Songwe，联合国非洲经济委员会执行秘书
Jean-Noël Tronc，作家、作曲家和音乐编辑协会（SACEM）总经理
拉蒙·比拉尔塔，建筑师（2017年普利兹克奖）