High-speed technology and economic development have blurred the boundaries of future cities. We live in an era where the margins are gradually disappearing, and the boundaries between city and wilderness, artificial and intelligent, illusory and real are constantly being diluted.No industrial product is more deeply involved in the process of human civilization than the automobile. From the industrial revolution a century ago to the virtual world of the future, the automobile is closely related to every step of human society. From the industrial revolution of a century ago to the virtual world of the future, every step of the automobile and human society is related. Thus,we glimpse the flow of time, go back, overlap, and open a dialogue with the future.
In 1881, French engineer Gustave Trouvé first brought electric cars to people's attention, and since then, the choice of NEV has gradually become a way of travel across all classes in Europe and America. At this stage in China, the audience of new energy vehicles has gradually changed from a small group of car enthusiasts to the first choice of demand. In this case, DAGA Architects was commissioned by NIUITRON to design a neighborhood-oriented car showroom in Guangzhou GT LAND PLAZA. Driven by the owner, the showroom not only needed to provide technical support to brand users, but also focused on promoting new brand.
The biggest challenge in the early concept of design is how to make the space "open". Due to the advantageous location, the frame and structure of the building facade are greatly simplified in order to realize the exchange of view between the commercial and the blocks, and the material language emphasizes its sense of permeability and unity, and the entrance facade is cut from the vertical direction to combine with the interior. The front part of the lobby is made richer in layers, and the visual volume of the first floor is artificially expanded through the spreading of large mirrored materials in the space, so that the way of stepping into the space forms a progression, extension and transformation of layers.
The original space is a two-story space facing the block on two sides. The biggest problem is the lack of connection between the upper and lower levels, which is limited by the transformation of the primary building site.
The designers used the large glass curtain wall to bring natural light into the interior spaces while softly mapping the flowing streetscape of The GT LAND PLAZA. We wanted to move away from the original spatial pattern to think about the possibilities of the building and to achieve a balance between the real and the imaginary. The core strategy of the transformation is not only to let the light form the visual orientation of the project, but also to stimulate the curiosity of the audience and activate the marketing system of the site.
The diverse demands of use make the internal space of the building neither a simple partitioned unit nor a single large space, but more of a balance between private and public space, with constant separation. We adopt the structure of breaking the full envelope of the second floor of the original site and retaining part of the airy gray space to respond to the limitation of the second floor space, hoping to seek a balance between the private and public, separated but not continuous.
The design of the structure also further strengthens the extension of the spatial sequence, with ultra-white glass extending from the second floor and huge architectural columns wrapped in aluminum panels, creating a dialogue between inside and outside as light passes through the space. Ultimately, the building acquires a posture between inward sequential space and outwardly open showroom.
The whole process is carried out with the grasp of the traffic flow. The spatial experience of the exhibition space is continuous, and the traffic flow is the most important means of organizing the space. The swirling staircase with a central span of meters is not just a vertical connection - it visually maintains the continuity between floors, bringing more layers to the interior space and creating more possibilities for social interaction.
The mechanical precision aesthetics is full of technological charm, and the concept of intention symbolizing the brand logo is used throughout the space. The texture takes inspiration from the flowing shape of the concept car of NIUTRON, strengthening the readability of the geometric block. The flowing urban form is introduced into the commercial space, forming the interior decoration under the fusion of multiple expressions, and matching the brand's visual standard of materials and color scheme to generate the overall logic of the exhibition space. The futuristic double-layer light-emitting film is like a spotlight from outer space, running through the space and conducting a dialogue between the past and the future.
The extension of geometric light forms not only begins with a functional visual focus, but also creates a sense of time with the opposition of light and dark. It creates a visual sense of contrast between light and dark layers and reality and opens up the scale of the first floor of the exhibition hall through the refraction of mirrors while enriching the spatial context. Using the light strip as a medium, the design is combined with the framework and function of the space, and the simple block extends to the whole space from top to bottom.
The space is progressive, the second floor contains a negotiation area and a coffee bar. We emphasize the importance of material selection for the extension of the interior space, which makes the building "non-individualized", and the metal material releases a quiet and stable mood, forming a site with distinctive characteristics.
On the other side of the smooth wall, there is a multi-functional cabinet for storing guest chairs, which can be flexibly switched according to the use scene. One moment, it can be stored and the next moment it can be transformed into a small exhibition meeting. Geometric stool is a function based experience, every place hidden ingenuity, is an indispensable moving element of the space.
The most prominent feature of the space is the metal aluminum panels with technology property, a lightweight architectural element that envelops the space and defines the brand positioning. Together with NIUTRON, we aim to construct a space that lives in symbiosis with technology by broadening the diversity of functions, injecting more independent experiences into the traditional retail model, and making possible the return of new communication and exploration in a composite site.
This case is located in PASO Plaza, Baiyun District, Guangzhou, the first floor of the commercial block, the design content is commissioned by the owner for the store to create a new store image. The object of the transformation is a commercial space on the ground floor of a reinforced concrete frame structure facing the street on both sides. The above emphasis allows the architects to focus on the minimalist and industrial style type of design, and to join hands with NIUTRON island to re-explore the new energy power of the city.
The thinking of the design starts from breaking the original walls inside and outside the space: when the facade and the internal partition wall as the display window are broken, it can be said that the marketing property of the exhibition hall is truly presented, that is, the space design serves the function. The largest feature of the existing space triggered our thinking about the possibility of spatial transformation in this case -- in the case of a very limited use area, it still needs an open space that can be set up flexibly as a place for a series of possible activities.
Four key words: Industriality , functionality, Classy, outspread
The renovation of the exhibition hall aims to orderly rebuild the original space and at the same time make it use as a functional meeting room. The overall space design strategy can be summarized as combining targeted image building and maximizing brand publicity through the selection of minimalist materials. Relying on the golden mouth effect of the block, the redundant partition wall is removed to realize the visual communication between the business and the block.
As the container of carrier, the space is created by pure shape, monochrome material and bright texture. To find a breakthrough in the regular layout and limited area, the line pattern formed by the perforated mesh and ceiling light pipe extending vertically at the top of the ceiling is the design language that runs through the whole space, and the gray terrazzo texture on the floor is connected upwards to further open up the main body of the space. The bright and airy interior can best showcase the details of the newest models of Ziyoujia, thus better attracting visitors to the display area from a distance and directing their attention to the products on display.
The original design did not fully consider the image of the marketing showroom, the biggest difficulty we encountered was how to make the first floor space more in line with the brand tone; and another difficulty was the small scope of change - based on the concept of the car showroom, how to adjust the appropriate pedestrian flow and functional area location,
So we made the vertical linear trajectory more extended to Multifunctional display areas. These perforated displays serve as a backdrop for separate functional spaces, while their openings give visual coherence between spaces. Thus, there is no need to sacrifice openness through partitioning while retaining spatial independence.
The gray-toned materials such as perforated mesh and concrete walls exhibit a pure texture under the uniform illumination of the overhead lights. The control of low saturation of the materials ensures that technological attributes exist in the scene as narrative subjects. Material selection is mainly determined by material durability. The materials used internally need to be able to withstand accidental impacts from the daily placement and use of mechanical components, while also maintaining the ambient atmosphere of this type of showroom marketing.
According to the use function of the functional area, space attributes are divided. On the ground floor, the polished metal and smooth flat surfaces highlight the design concept of NIUTRON ISLAND , a pioneer in the new energy industry. The mezzanine of the passageway is an area for car owners and VIP customers. In contrast to the strong brand positioning of the exhibition area, the mezzanine is made of more composed leather materials, providing customers with a more comfortable and private atmosphere.
Extending the interior of the whole space with linear form and material, implanting micro-technology elements in the traditional commercial space, so far, we have carried out a practice of integrating the time of car showroom design, let us see that in the future and the sense of science and technology are highly sought after at present, the dialogue tradition can still find a new expression of marketing space design.