可以阅读的店铺：magmode名堂杭州嘉里中心店 / RIGI睿集设计

梁钰钧 | 2017.05.10 15:00

3Magmode 杂志主题页的货架单元

magmode名堂是一个多设计师的集合品牌，需要统一的概念来表达整个品牌的逻辑，RIGI睿集设计在本次magmode的设计中，建立了一个新的终端概念——立体的杂志，一个可以阅读的店铺。

Magmode is a brand that combines works of many designers, thus a unified concept is needed to express the logicality of the whole brand. In the design of Magmode, RIGI hopes to build a new concept in the terminal: a three-dimensional magazine, a readable store.

11Magmode 收银与品茶共享的空间

9Magmode 多元化的生活方式

10Magmode 多元化的生活方式 2

设计团队将空间的不同功能区定义为杂志的不同版块，店招是品牌的封面，而入口是当季设计的目录区，每一个展示区被定义成不同的页面，像杂志一样在空间中提供不同的内容。空间里，及时更新的概念无处不在，品牌背景墙也被定义成杂志的当季简介，整个设计构成一个统一的概念，是一种统一的多元。

RIGI defines different areas of the space as different sectors of a magazine. The shop signage is the cover of a brand, and there is a content of the newest seasonal designs at the entrance. Every display area is defined as different pages, which presents different contents in the space just like a magazine does. The concept of regular updates could be seen everywhere. The background wall of the brand is defined as brief seasonal introduction of the magazine. The whole design forms a unified concept; a unified multi-element.

6Magmode 生活杂货区

7Magmode 只卖一本书的空间

8Magmode 只卖一本书的空间 2

12Magmode 通往二楼

空间是人能在其中获得体验的容器。设计团队认为，只有能精准地表达品牌与空间的调性与理念才是最重要的——空间应该与人发生多元化的交流，只有这样，即时的内容才能给空间的形态与体验提供更多的可能。

The most important thing is that the space accurately expresses the tonality and concept of the brand. In RIGI''s concept, space should have diversified communication with people, updated contents provides more possibilities to the space and people''s experience.

MAGMODE立面01