恰与《诗经》中对终南山美景的描绘相仿，Snow Peak紫旸山庄店坐落于北京潭柘寺西北山谷之间，林深木茂，清幽闲寂。它既是顶级户外品牌Snow Peak的门店，又是藏于无边风月里的咖啡厅，亦是北京经典骑行路线上惬意休憩的驿站。
Echoing the lyrical descriptions of the beautiful Zhongnan Mountain scenery, Snow Peak Ziyang villa is located at the Northwest valley of the Tanzhe Temple of Beijing, surrounded by forests that’s deep and lush, serene and secluded. Snow peak Ziyang villa serves not only as the store of the top outdoor brand Snow Peak but is also a café hidden in the boundless natural romance. It also functions as a resting stop for leisurely breaks on the Beijing classic cycling route.
Snow Peak作为日本顶级户外品牌成立于1958年，创办人山井幸雄本身就是一位热爱山岳的登山家，秉承他的精神，Snow Peak也成为一个崇尚自然、注重品质的户外品牌，在户外运动爱好者圈层中有着极高的知名度和美誉度。
Snow Peak, founded in 1958 as a top outdoor brand in Japan, was established by Yukio Yamai, a mountaineer who genuinely loves mountains. Embracing such spirit, Snow Peak has become a brand that advocates the love for nature and highly quality, having established high visibility and reputation among outdoor sports enthusiasts.
“Life in Wilderness” is the brand concept that Snow Peak has been advocating, as it builds a connection between mankind and nature. The forest coverage in the Snow Peak project area exceeds 80 percent. The Hongshi team hopes to take full advantage of the power of nature, in order to reproduce the brand’s understanding of outdoor lifestyles through different scenes and mediums, allowing nature to demonstrate its outdoor aesthetics, and the space itself to convey the aesthetics of life.
There is a saying in folk culture that the “Tanzhe Temple came before Beijing”. This project is located at the highest point of the second phase of Ziyang Villa, adjacent to Tanzhe Temple, with a panoramic view of the natural scenery. Another reason why this site is chosen is that one side of the building is adjacent to the classic cycling route, Tanwang Road in Beijing, which offers pleasant views of the winding mountain paths. The Snow Peak store will undoubtedly be a popular site for outdoor enthusiasts along this route.
The main body of the architecture was originally a three-story villa with an open terrace on each floor. To adapt to the new roles of the store and café, the building has set two entrances for cycling routes and villa lines positioned at different heights. The architectural spatial layout continues the current plan to maintain consistency with the overall style of Ziyang Villa. Different functional blocks are interspersed on each floor to meet the needs of each level. By utilizing the existing glass skylights and the staircase that spans all three floors, indoor guests can also bask in the sunlight, climb the stairs, and reach different spaces.
The entrance to the cycling route of Snow Peak Ziyang Villa is located close to Tan Wang Road, primarily serving outdoor enthusiasts. The Hongshi team, in collaboration with Snow Peak China, has created the concept of "cycling-friendly," dividing the space into separate pedestrian and cycling paths and providing independent parking spaces for bicycles, adopting the "vertical parking + one bike, one lock" system.
The front landscape combines the rugged texture of rusted plates with modern geometric shapes, making a distinctive declaration of the project entrance. Utilizing rocks, gravel, and different vegetation, various landscape nodes has been created. Rugged natural elements permeate the landscape and allows the unique atmosphere of a mountainous wilderness to be represented. Based on the existing topography, different experiential scenes are created to showcase Snow Peak's classic products. They include a tranquil corner enclosed by old walls or a space with geometric rusted plates and flower boxes offering a sense of depth, bringing the guests a sense of expectation and the desire to explore---going deep into the incredible profundity of the courtyards.
The first floor of the building is a display area for Snow Peak clothing and modular furniture, adopting an open-space design. Under suitable weather conditions, the windows can be folded to one side, and the washed stone floor thus extends from indoors to outdoors, blurring the boundaries between the exterior and interior. The second floor is the display and retail area for outdoor products, covering various series of Snow Peak products. To meet the display needs of camping products, an entire wall of wooden perforated boards is designed to provide flexibility for showcasing different products. In the central area, there is a 7-meter-long island counter with a countertop made of a seamless fluorocarbon sprayed steel plate only 10 millimeters thick. Underneath the delicate and slender countertop, firewood is placed, creating a harmonious balance of delicacy and ruggedness. At the end of the space, there is a landscape area featuring Snow Peak's classic products, providing a delightful experience for camping enthusiasts.
三层是Snow Peak Cafe全国首店，同时也是骑行路线的入口层，有着优越的采光，整体作开放式布置，客人可以自由选择待在室内或者室外，创造出更多人与人的交流场所，每个座位的视线互不干扰，人们可以一边喝着咖啡，一边眺望远山。
The third floor is the first Snow Peak Café in the country, also being the entrance level for cycling routes. It benefits from excellent natural lighting and is designed with an open layout. Guests can freely choose to sit indoors or outdoors, creating more spaces for people-to-people interactions. The viewpoints of each seat do not interfere with each other, allowing the crowd to enjoy their coffee while gazing at the distant mountains.
项目名称：Snow Peak紫旸山庄店 & Snow Peak Café