Located in Balou Village, Daolang Town, Tai'an City, Shandong Province, Wildyard B&B is the first phase project of Mount Taishan Jiunvfeng Rural Resort. In 2020, it was launched and put into operation as an exploration and practice of the "667" (six villages, six abilities and seven changes) rural revitalization model of Shanxiang Corporation. However, due to the single product function and format, the business performance has always been unsatisfactory. In 2022, the owner approached us and expected to change the current situation.
Due to the short interval between the completion of the initial construction and the second renovation, the owner is unwilling to invest significant funds and energy, and hopes that this renovation can maximize the shortening of the construction period to reduce the impact of the closure of homestays. So the original intention of this renovation is to add more operational scenarios in a relatively short period of time, optimize spatial functions, and improve overall indoor harmony through a more lightweight approach, to assist the operation team in completing a rural "minimally invasive surgery" and achieve secondary activation of homestays.
There are a total of ten courtyards in the original site of Wildyard, along with coffee shops, libraries, and public restaurants, which belong to the entire village type homestay settlement. The homestay building is situated on the mountain and integrated into the village and surrounding natural environment, with overall good conditions. Why can't such conditions still retain people? After analysis, the current problems are as follows:
1. The product has a single function and few entertainment and parent-child facilities;
2. The overall form of the courtyard has been weakened, making it less distinctive than surrounding products;
3. The decoration of the guest rooms is cumbersome and lacks an attractive ceremonial venue;
4. The warehouse is far away from the guest room area, making it difficult to lay grass and transport materials.
Based on the above analysis of the current situation, combined with our previous experience in operating homestays and our research and understanding of the customer base in the Shandong homestay market, we have designed a series of fine adjustments from different dimensions to address the problems existing in the project:
1. Enrich public area products by adding entertainment spaces such as children's parks, outdoor tent camps, and country music clubs;
2. Strengthen the atmosphere of the courtyard, emphasizing the aggregation of content, setting up kitchen spaces, and increasing the number of guest rooms in each courtyard;
3. Simplify complexity and upgrade the interior of bars, country clubs, etc.
In the primitive space of Wild bar, the bar counter blocked the supposed open entrance, and the large step area within the space almost became an idle gray space, with almost no one sitting; The building conditions on site have not been well utilized, especially the circular ceiling on the roof, which lacks interactive relationships with the plane layout; Excessive and fragmented ceiling and wall decoration, visually unfocused and damaging the original architectural aesthetic; The overall color tone is cooler, lacking a warm and dark atmosphere that belongs to the bar.
In the new renovation plan, we have set up the bar in the original step area, emphasizing the integrity of the space. The plane is set with an arc shape, corresponding to the ceiling relationship, making the space more ceremonial.
At the same time, design techniques such as warm texture paint and dotted, linear warm light sources are used to turn the space from cold to warm, giving people a warm feeling of their loved ones in the space.
The unused and wasted step gray space has been transformed into a bar area, and materials such as corrugated boards and hollow bricks have been used to create an orderly array space.
The glass ceiling in the space is decorated with irregular perforated aluminum panels, which not only solves the impact of strong light on space comfort, but also cleverly utilizes the relationship between light and shadow. Through the mapping of natural light on sunny days, a visual aesthetic is presented.
Try to choose dark colors for soft furnishings to highlight the original spatial feel of the building. The gray coffee color of the leather sofa, the original wood color of the tables and chairs, and the gray floor tiles complement each other. The light plain and dark green armchairs are embellished with a natural color scheme, creating a comfortable coffee shop/bar atmosphere.
Wild Club is a newly added entertainment area on the venue, designed to transform the original homestay courtyard into a public area, with three functional spaces: a tea room, chess and cards, and a KTV.
The addition of a glass corridor in the north room creates a gray space between the courtyard and indoor activity areas, and the transition of glass material effectively balances the sense of closure of the exterior facade.
As a tea room area, the west room is designed with windows opened to the maximum size to better introduce outdoor light.
The courtyard is fragmented, maximizing the outdoor platform and eliminating the increasing number of steps, creating a courtyard space for outdoor activities and dining.
Due to the favorable geographical environment of Jiunvfeng, a highland on the south side of the homestay has been chosen as a tent camp to meet the main outdoor entertainment venues for businesses and family outings.
The east side of the camp is set up as the main stage area, with containers on both sides instead of buildings, and toilets and sales and storage areas are set up respectively. The cheese tent, cone shaped tent, and canopy are arranged along the shape of the venue, with the lawn in the middle serving as the activity area.
The internet celebrity cars and tractors abandoned by villagers at the entrance of the original site have been used as decoration for the site. The wooden fences surrounding the site divide the boundary, and the entire campsite is integrated with nature, full of rural atmosphere.
A lawn campsite surrounded by mountains and forests on all sides. After opening and operation, residents can camp, picnic, yoga, hold concerts, hold lawn weddings, and various outdoor activities here, experiencing the unique scenery of "embracing the stars and moon, embracing the mountains and forests" in the mountains and forests.
The original residential area of the project was mainly built in the form of courtyards, but in actual operation, the functionality of courtyard products has been weakened. Our design focuses on highlighting the overall characteristics of the courtyard, while correspondingly increasing the number of rooms to meet the aggregation needs of different sections of the population and customer groups, so as to achieve a differentiated differentiation and complementary functional customer group with its surrounding "hometown cloud" and "spring in" industry products.
Based on this, for the adjustment of the courtyard, the design basically follows the three principles of "aggregation", "family", and "simplifying complexity". The overall adjustment is not significant, but it has achieved twice the result with half the effort.
The renovation of guest rooms mainly focuses on three aspects: firstly, adding dining space within the living space; Secondly, raising the pit and laying tatami mats to increase the scale of loved ones; Thirdly, the excess public areas (tea rooms, warehouses) in the original space will be converted into guest rooms, and the proportion of double rooms will be increased.
The renovation of the public area aims to create a brighter and more spacious activity aggregation space. For example, for the living room in Courtyard 9, we have maximized the opening of the east wall and extended it by 1.5m to the same side, expanding the space while also increasing its transparency and architectural aesthetics.
In addition, the lighting of homestays is also an important aspect that cannot be ignored. For the daytime light, the design utilizes the relationship between light and shadow and time changes to create an artistic experience within the space; Opening large windows on the landscape not only introduces light but also creates a dialogue with the outdoor scenery.
The lighting at night focuses on unifying color temperature, and uses different lighting forms such as linear lighting and point lighting to outline the site and create an atmosphere, reflecting the tranquility and sophistication of the space.
The minimally invasive renovation of this project began in July 2022 and was completed and reopened for business on September 1st, lasting a total of 2 months. During this brief construction period, various design and construction projects such as guest room renovation, public area renovation, and new campsite construction will be completed in a cross over manner. The design will preserve the rustic atmosphere and create a more attractive atmosphere and scene space at an extremely low cost - Wild bar, Wild club, Wild campsite, and wild with wildyard - to form a lifestyle of dialogue between rural culture and the countryside.
As of now, the project has successfully attracted the attention of a large number of bloggers in related industries such as tourism and homestays with its new functional appearance, as well as on-site store visits and check-in. We look forward to the integration of professional operation and design of homestays in the future. With new scene spaces, Yeyou Hospital can continue to attract more local and Jinan customer groups to visit and experience, truly injecting vitality into the countryside.