旧木板上长出的新空间：Villa Madam买手店 / 赤梁空间

张真、李海峰 | 编辑：楼樱 | 校对：李博超 | 2022.11.23 10:47

设计单位 河南赤梁空间建筑设计有限公司

项目地点 中国河南

建成时间 2021年4月

项目面积 70平方米

撰文张真、李海峰

本文文字由设计单位提供。

在接手此次项目，进行前期勘测时我们在场地看到了一些旧木板。而这些跟随了前营业空间许久的木板，将在新的空间中继续承载他们的重量。

In taking over the project, some old boards were encountered during the early exploration of the pre business space, and these boards that have followed for a long time will continue to carry their weight in the new space.

旧木板的使用成为了设计的出发点，将其通过某种方式植入新场所，作为在新旧场所的变更中对老客户的情感传递。由于本次项目希望建立的一种舒适的穿搭体验，我们将Villa Madam的设计概念集中于重组和新生，其挑战在于品牌属性的表达和全新体验空间趣味化的转变。

We hope to establish a brand new wearing experience for this project, which is located in Yuanyang, Henan Province. We focus on restructuring and renewal in the concept of Villa Madam. As a concept, its challenge lies in the expression of brand attributes and the interesting transformation of new experience space.

外立面的穿插与结构塑造的基调，以及使用透光玻璃来引光与展示，我们重新组织室内外体块之间的联系，通过延长动线来解决室内外高差的问题，以方位的转换来增强仪式感与情景转换，同时构建平台休息区域来供交流与短暂休息，使室内与公共街道形成缓冲地带。

The facade is interspersed with the structure to shape the tone, and the transparent glass is used for light introduction and display. We reorganize the connection between outdoor and indoor blocks, solve the problem of indoor and outdoor height difference by extending the moving line, and enhance the sense of ceremony and scene conversion by changing the orientation. At the same time, we build a platform rest area for communication and short rest. Form a buffer zone between indoor and public streets.

空间氛围根据品牌调性进行塑造，意在营造一种柔和微妙的和谐场域感。

The space atmosphere is shaped according to the brand tone, which is intended to create a soft and subtle sense of harmonious field.

我们对收银台体块进行拆解重组，并赋予新的形式，这同时也形成了一道景观，为空间与品牌诠释出全新的定义。

The disassembly and reorganization of the cashier block gives new meaning, and at the same time forms a landscape and interprets a new definition of space and brand.

中心售卖空间的展示设计是可活动性的，老木头作为承载时间与厚度的一名功臣，我们将它进行了重点强调：承重部件与展示部件的材质脱离使其更显著地被展示出来。同时可以以不同的组合形式形成不同场域体验，以中心装置为核心构建整个空间，通过抽象的设计手法使其在整个场域内被包裹其中。

The display design of the central sales space is movable. As a hero of bearing thickness and time, we emphasize that the material separation between the bearing parts and the display parts makes it more display. At the same time, different field experiences can be formed in different combinations; Take the central device as the core to build the whole space, and wrap the whole field through abstract design techniques.

作为整个场域的中心点，我们希望整个消费体验更具有仪式感，塑造形式感的同时，我们希望能够给予品牌更多的展示方式。弧形多功能展示柜融合立式展示区域，同时在其背部形成挂衣区，侧面形成鞋包展示区。包裹的半弧造型体块的围合感，连接整个场域空间的基调，使得体块装置与空间融合，赋予场域空间仪式感。

As the central point of the whole field, we hope that the whole consumption experience has a sense of ceremony; While shaping the sense of form, we hope to give more display ways to the brand. The arc multi-functional display cabinet integrates the vertical display area, forms a clothes hanging area on the back and a shoe bag display area on the side. The enclosed feeling of the wrapped semi arc shaped block connects the tone of the whole field space, makes the block device integrate with the space, and gives the sense of space ritual in the field.