A stunning new global destination for culture, sports and events has been unveiled for Seoul, South Korea. Designed by global architecture firm, Populous, the project is named as Jamsil Sports MICE Complex. Populous is responsible for the master plan and concept design, and the project will be directed from their Asia Pacific headquarters in Queensland.
The project will be located on the former 35-hectare site of the Seoul 1988 Olympics and re-imagined into a $AU2.4 billon new urban master planned venue by the winning Hanwha E&C consortium, selected by the Seoul Metropolitan Government.
Recognisable through its unique identity of colour and energy known as the "Dynamic Way", the "spine" of the precinct weaves through the entire site in the form of landscape, canopies and street furniture.
Stretching across the precinct, this key pedestrian connector ties together state of the art sporting facilities with world leading provisions for meetings, conventions and exhibitions, along with hotels, retail, commercial offices and open spaces for cultural events and activities. Populous' master plan brings together all of the main access routes to create a major central plaza at the front of the '88 Main Stadium. To be known as "The Heart", this large gathering space can host formal and informal events throughout the year, as well as being a central meeting place for patrons attending major events.
Forward thinking initiatives including Urban Airborne Mobility hubs for autonomous air travel including drones, along with sustainable design features such as the use of photovoltaic cells on the MICE Centre roof and passive building measures including louvers and fixed solar shading have been embedded into the design.
Originally built for the 1988 Summer Olympics, the master planned precinct along the Han River will be reimagined to include:
The key concept drivers for the design of Jamsil's MICE Centre (meetings, incentives, conventions and exhibitions), were based around operational functionality and flexibility along with a sense of permeability and connection to its local environment. Comprising of over 100,000 sqm of exhibition halls, pre-function spaces, meeting rooms, a concert hall, commercial spaces and ballrooms, the design of Jamsil's MICE Centre needed to be approached in such a way that the venue deferentially responded to its surroundings. That is, the MICE Centre's size alone meant it would be a difficult challenge to achieve.
The elegance of the wave design of the MICE Centre's roof are large spanning structures sheeted subtly and horizontally expressed that is articulated to reflect the halls below. Edges are lifted to provide a surface for translucent PV cells and for filtered natural light to enter the halls below, breaking down the mass of the structure.
The central axis of the building has been designed as an atrium, which cuts through and connects the upper halls of the venue, linking the MICE Centre with the commercial levels of the 4-star hotel. This visual and physical link will be activated with food and beverage outlets and other retail designed to draw visitors in, even on non-event days. The atrium's large sky roof signifies the importance of the linkage, allowing in natural light and creating an additional space for digital experiences and pop-up events.
The design challenge was to create a building that could operate independently of other events occurring within the wider precinct and still comfortably fit, both physically and programmatically, into the master plan. To reduce the apparent building mass, the halls are angled across the site, thereby freeing up the south-east corner for a large outdoor plaza. This plaza also acts as a welcoming "front door"and encourages community engagement with views into and out of the MICE Centre.
Located on the north-west corner of the site, "The Curve" baseball park is the first building visible when travelling up the Han River. Strategically curved within its location, it fuses sport and nature into one.
The 35,000 seat baseball stadium has been designed as a sports and culture park, open to visitors every day of the year. By connecting the lower seating auditorium with the surrounding parklands and the waterfront, the ballpark helps direct the flow of visitors towards the open green spaces and into the city beyond. The main entrance of "The Curve" has been deliberately positioned in an unconventional space to allow the visitors and spectators to connect, engage and explore new areas of the precinct and activate the streets
With its streamlined landscape design and lowered massing, the ballpark pays respect to the icon positioned behind it, the '88 Olympic Stadium, while becoming a modern symbol of baseball for Seoul.
Located to the south-west of the Jamsil precinct, the "Oval Live" arena takes a lead role in ensuring the site becomes a new benchmark in sports and entertainment facilities for the region. The 11,000 seat arena offers state of the art viewing experiences primarily for sport, and can easily transform into an exciting venue for live music, e-Sports tournaments and other large scale events. Community training facilities will provide a home to local sporting teams, especially basketball and promote the notion of health and wellbeing in the region by making quality facilities easily accessible.
The "Oval Live" arena is designed to appear as if it rises out of the landscape, creating a sweeping landscaped terrace that links to the neighbouring serviced apartment tower. The main entrance is tilted up towards the existing '88 Olympics Stadium, recognising its importance to the site. The façade materials and profiling work together with the neighbouring MICE Centre to create a unified look and feel for the new Jamsil precinct.
The design of spectator arrivals inside the arena creates an experience in itself, as fans feed down into the sunken 360-degree seating bowl. The upper tier is arranged in a horseshoe configuration with a mix of premium and general admission offerings. Concourses provide a direct connection between the arena and the external plaza, and with the Dynamic Wave pedestrian path that weaves throughout the 35-hectare precinct.
Referred to as "The Torch", the 286m tall, 63 level commercial office tower and 4-star hotel is perfectly located to service the Jamsil MICE Centre, encouraging visitors and workers to use all of the facilities within Seoul's newest urban precinct.
A 300 room, 4-star business hotel occupies the top portion of the tower with 178,000 sqm of commercial office space below. Sitting at the base of "The Torch" is a commercial podium where ballrooms and meeting spaces are also housed.
"The Torch" is a simple expression of a triangular floor plan, promoting a balance between slenderness and efficiency with impact on the surrounding skyline.
Providing visitors and locals alike with spectacular views across the precinct towards Seoul is a landscaped roof terrace and observation deck, open to the public all year round. Adorned only by a simple and functional solar screening device which is edged by a strip of bronze, the tower reaches up as a symbol of growth and prosperity. To help reduce the solar loading of the tower, a series of planters with climbing vegetation, coupled with deeper section vertical screening has been designed into the facade.
Access to the "The Torch" extends from a landscaped podium, which has been designed within the overall master plan, breaking down its vast scale and allowing each venue to respond to this new urban park for Seoul.
Linking the new Jamsil precinct is the "Seoul+" Square retail and cultural space, a destination and entertainment venue for visitors, workers or residents even on non-event days. A variety of retail experiences ranging from a covered underground mall to a boulevard of food and beverage outlets have been designed with connection to the main public plazas and thoroughfares.
As a cultural platform, "Seoul+" Square brings together the features of the sports and entertainment facilities as one, resulting in an integrated and engaging precinct that can be enjoyed by all. Day and night, "Seoul+" Square remains activated through the myriad of opportunities for public and private events that can be held including public performances, sporting promotions, fitness "boot camps" and commercial fan zone opportunities.
Facing the Han River is 5-star hotel with over 300 rooms, which has been designed to support the convention centre facilities right next door. "Riverside Hills" will be the go-to destination for 5-star getaways with its variety of premium room offerings as well as world class facilities for meetings and conventions with outstanding views and connections to the River Han.
The hotel takes the form of "Riverside Hills" as a series of terraces stepping up from the river to an elevated amenities deck and beyond. Designed to create a sense of escape in a low-rise resort style formation, the Riverside Hills hotel has direct connection to the Riverside Park which stretches across Olympic Way and on to the newly developed and activated waterfront.
Built upon an activated "Art Podium" with cafés, exhibition spaces and alfresco dining, the 300 plus rooms serviced apartment rises to the west of the site, commanding superior views of the Tancheon River and further afield to the Han River.
Coined the "Sculpturesque Stay", its sculptural form carries the expressive shape of the neighbouring "Oval Live" Arena out of the ground and towards the sky. Articulated with a series of free form canopies and ribbon like gestures, the building sweeps upwards and provides a landmark new place to live, work and play in Seoul.
Located underneath the "Oval Live" arena is an indoor 50 metre competition swimming pool and diving facility with seating for up to 3,000 spectators. The underground space is spectacularly lit during the day by a cavernous light well, forming a beautiful backdrop to events within.
The aquatic centre is part of the Jamsil sports complex and provides a community facility that promotes aquatic sports as an accessible community activity for visitors and guests all year round. The design includes an educational and training space to assist with learning to swim programs, and is flexible enough to suit elite level training.
Jamsil Sports MICE Complex will be the third project for Populous in South Korea, alongside Changwon NC Park (NC Dinos baseball park) which opened in March 2019 and Incheon Asiad Main Stadium, which hosted the opening and closing ceremony of the 17th Asian Games in 2014.
Managing Director for Populous (Asia Pacific) Paul Henry said: "'Populous' master plan focused on innovative urban design and planning which respects both the heritage of the 1988 Olympic Stadium and the ongoing local community use." Jamsil Sports MICE Complex is set to become a world-leading precinct that positions Seoul as a leader in the sports, conferences and events market within Asia. It is Populous' most significant post-Olympic legacy work worldwide.
设计团队：Brett Wightman, Andrew James, Won Kyung Paik, Andrew Tulen, Seungho Lim
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