微缩“城市”：The Mingsi House系列门店 / TOPOS DESIGN

编辑：刘康 | 校对：李博超 | 2022.03.25 17:46

设计单位 TOPOS DESIGN

项目地点 中国上海

建成时间 2022年1月

项目类型 室内设计

本文文字由设计单位提供。

“醒来后，所有人都去寻找那座城市。没有找到城市，那些人却会聚到了⼀起，于是，大家决定建造⼀所梦境中的城市。”

——卡尔维诺《看不⻅的城市》

After the dream they set out in search of that city; they never found it, but they found one another; they decided to build a city like the one in the dream.

– Italo Calvino, Invisible Cities

▲介绍视频影像：Voyager 21

The Mingsi House是根植于上海，传递舒适生活方式的时尚品牌，在其2021年度拓店计划中，TOPOS携手MEEM，为品牌注入全新的视觉与空间基因，建造了一座又一座“不见之城”。

The Mingsi House is a fashion brand rooted in Shanghai, delivering a comfortable lifestyle. Lee, the brand owner, has excellent imagination and tenacious execution. In his crazy store expansion plan for 2021, TOPOS and MEEM have injected a fresh visual and spatial gene into Mingsi House, building one "Invisible City" after another.

迷宫之城

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北外滩店

北外滩店由排列整齐的拱门构成，店中心为圆环休息区，廊道和拱门限制了一定的空间流线，拱门作为挂衣区可自由调整伸缩挂杆的数量，使空间更加灵活可变。街道、广场、重叠的廊拱构成了视觉上的迷宫体验。

The North Bund store consists of neatly arranged arches. The center of the store is a circular lounge area, with corridors and arches limiting the specific routes of the space. The archway as a hanging area allows the number of telescopic hanging rods to be freely adjusted, making the space more flexible and changeable. Streets, squares, and overlapping arches form a visual maze experience.

花园之城

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伟德路店

伟德路街边店作为一个可穿梭的花园，其前场更多地退让给消费者作为休息区使用，我们尝试将房屋与庭院的关系在室内空间中体现。拱形的廊道屋檐，开放的花园，强调了空间清新简洁的气质。

The Weide Road Street store serves as a shuttle-able garden, and the front yard is intended to be used more as a rest area for consumers. We tried to reflect the relationship between the house and the courtyard in the interior space. The arched porch roof and open garden emphasize the fresh and concise temperament of the space.

仙境之城

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长风大悦城店

长风大悦城店位于商场2层的儿童广场旁，两端门头分别面对广场和室外中庭，向内的门头开放，向外的门头由胶囊造型自然形成了可落座的休闲区。门店的亲子活动区以胶囊花园为空间核心，为儿童打造了一个可自由穿梭的游乐休息区。

Mingsi House in Changfeng Dayue Mall is located on the 2nd floor of the mall next to the children's plaza, with the two ends of the door facing the plaza and the outdoor atrium respectively. The inward-facing doorway is open, and the outward-facing doorway is shaped by a capsule, enclosing a lounge area for consumers. Mingsi House's parent-child activity area uses a capsule garden as the core of the space, creating a free flowing playful leisure area for children.

信仰之城

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天安千树店

我们希望在天安千树这个造型特殊的新地标留下一个简洁有力的空间体验，因此将一座宽阔高大的拱形廊道作为空间主体，使千树店具有古典精神的空间记忆。

We wanted to leave a simple but powerful spatial experience in "1000 trees" of Tianan, a new landmark in Shanghai. A wide and tall arched corridor serves as the main body of the space, giving Mingsi a spatial memory of classical spirit.

洞穴之城

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西岸凤巢AI店

西岸凤巢AI店延续了之前系列柔软线条的设计语言，门洞造型更加自由、不规则，保留了开阔的广场空间，透过洞穴呈现的各个空间更具温柔意境。

The West Coast Fengchao AI store continues the design language of the soft lines of the previous series. The doorway shape is more free and irregular, preserving the open square space. The various spaces presented through the caves are more gentle in mood.

海浪之城

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虹桥天地店

虹桥天地店波浪的曲线模糊了商场和店铺的界限，店面没有在门头处引导消费者，而是最大限度地退让中庭。弧形背景下开阔的前场空间，给人自由漫步的空间体验。

Hongqiao Tiandi store is blurred by the curves of the wave between the mall and the store. Instead of guiding consumers at the entrance, the atrium is set back to the maximum. A glance at the curved backdrop is an open forecourt space, giving customers a free strolling space experience.

不见或可见

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不见之城是品牌升级中自我更新与突破，不仅是一系列视觉与空间的实验，也是对未来消费文化的大胆预见。可见的是拥有不同隐喻的微缩城市，温暖流动的曲线在不同的城市之间变幻，不可见的是似曾相识的空间记忆，如同“温暖，不⽌于家”的品牌内核。

Invisible City is a self-renewal and breakthrough in the brand upgrade of Mingsi House, which is not only a series of visual and spatial experiments, but also a bold foresight of future consumer culture. The Visible is miniature cities with different metaphors, and the warm flowing curves change between different cities. The Invisible is the spatial memory of déjà vu, just like the brand core of "warmth, not off from home".

设计图纸 ▽