SHL新作：蔚来全球最大旗舰店

编辑：李博超 | 校对：李博超 | 2024.05.29 10:17

项目名称 蔚来中心 | 合肥新桥产业园

设计单位 SHL建筑事务所

合作建筑设计 中国汽车工业工程有限公司

合作室内设计 上海颐景建筑设计有限公司

项目地点 安徽合肥

竣工时间 2023年8月

项目规模 约4000平方米

再创里程碑

SHL于2017年在杭州西子湖畔与蔚来汽车结缘，随后见证并陪伴蔚来抵达出海的第一站挪威奥斯陆。在塑造了上海太古汇、柏林、杜塞尔多夫等数座蔚来中心后，SHL再一次为蔚来汽车打造了其里程碑式的旗舰店——第一次将“台前”的产品体验与“幕后”的生产制造连接起来，为车主与合作伙伴理解并感受品牌的生活方式与智能制造技艺，开启了全新视角。

Since establishing a partnership with China’s leading premium EV automaker NIO by the scenic West Lake, a UNESCO World Heritage site, in 2017, SHL has successfully shaped several NIO Houses (NIO’s flagship store), including NIO's international expansion in Oslo, followed by Shanghai HKRI Taikoo Hui, Berlin, Düsseldorf and Munich. SHL has yet again partnered with NIO to create a new milestone flagship, the NIO House | Hefei Xinqiao Industrial Park. A new circular pavilion merges the 'front stage' customer experience with the 'backstage' manufacturing process, providing NIO users and business partners with an immersive insight into the NIO way of life and its advanced manufacturing prowess.

▲ 项目视频 ©NIO

蔚来中心 | 合肥新桥产业园（以下简称为“合肥新桥牛屋”）坐落于蔚来第二先进制造基地内，是园区内的点睛之笔。作为品牌全球布局中首座从建筑到室内一体化呈现品牌理念的蔚来中心、第一座“零碳”蔚来中心，同时还是迄今为止面积最大的蔚来中心，该建筑为用户们提供独一无二的全方位探索体验：走入其中，不仅能够近距离观赏汽车、试驾与提取新车，还能享受聚会的乐趣，并且有机会现场观摩生产车间的先进制造流程。

NIO House | Hefei Xinqiao Industrial Park, nestled within NIO's Second Advanced Manufacturing Base, serves as the campus' crown jewel. It's the first in NIO's worldwide network to embody the company's ethos in both its architecture and interior design, the first carbon -zero NIO House, and the largest to date. This flagship offers a distinct, holistic experience - visitors can intimately engage with vehicles through close-up views, test drives, and new car pickups, while also indulging in the joys of socializing. Furthermore, they are afforded a rare glimpse into the sophisticated manufacturing processes via a bridge to the production workshop.

蔚来已来

合肥新桥牛屋的建筑和室内设计体现了品牌践行“Blue Sky Coming”承诺的决心。整座建筑按照LEED金级和WELL铂金级健康和可持续性标准打造。其屋顶安装光伏阵列的发电量足以满足其自身运营的电力需求，实现了真正意义的“碳中和”。90%以上的金属使用了不锈钢代替铝材，大幅度降低建筑的隐含碳；这座圆形建筑内部，低碳环保理念体现在每一处细节，如核心筒墙采用了100％可生物降解的软木板材料。

NIO House | Hefei Xinqiao Industrial Park demonstrates NIO's 'Blue Sky Coming' initiative through its architecture and interiors. Constructed to LEED Gold and WELL Platinum standards, it reflects NIO’s dedication to health and sustainability. The building operates on a self-sufficient, carbon-neutral model, thanks to a rooftop solar array, that includes nearby factory roofs and parking structures. It boasts a reduced carbon footprint by utilizing over 90% stainless steel instead of aluminum. The interiors further apply green principles such as core walls clad in 100% biodegradable cork.

解构与重构

合肥新桥牛屋毗邻合肥机场，坐落于新桥智能电动汽车产业园区主入口轴线上。圆形开放的体量使它从周围密闭的工业建筑群中脱颖而出，相近的尺度又令它与邻近的建筑和谐共存。

The building is situated near the airport, at the primary entry to Neo Park, an 11.3 square kilometer industry park specifically for smart electric vehicle production master-planned by SHL’s parent company Perkins&Will. Its distinctive circular, open design distinguishes it from the neighboring rectangular factories, yet its scale ensures a harmonious blend with the adjacent architecture.

设计以建筑的手法解构了品牌的经典logo，将汽车简洁流畅的线条语言植入空间设计中，传递出精致而细腻的设计哲学。

The space artfully deconstructs NIO's iconic logo with architectural language, weaving the vehicle's streamlined contours into the fabric of the design, thus showcasing the sophisticated lifestyle that NIO advocates.

纯净之道

受到品牌汽车内饰的启发，室内空间是干净利落的线条与不同材质的交融，营造出一种多元而纯净的温暖感。大面积的水磨石和木饰面，从肌理上延续了蔚来中心的基因。亲生物的设计原则在大量绿植与充沛自然光的组合中体现，空间更为鲜活，更加具有生命力。

Drawing inspiration from NIO's car interiors, the interior combines clean, sharp lines with a variety of materials to cultivate a warm atmosphere that is intricate yet pure. Expansive terrazzo and wooden finishes continue the NIO Houses' identity in their texture. Biophilic design principles come to life amidst lush greenery and abundant natural light, endowing the space with an energetic and dynamic vibe.

简洁而纯粹的立面形态，与蔚来汽车的设计理念一脉相承，进一步凸显品牌特性。玻璃与不锈钢组成的双层表皮的透明立面将室内和室外空间联系起来，无论人们站在哪里，都能够体验到建筑面向室外的开放与轻盈。

The building's neat appearance resonates with NIO’s philosophy, further accentuating the brand's identity. A double-layered skin of glass and stainless steel creates a transparent facade that seamlessly merges indoor and outdoor spaces, allowing people to experience the building's openness and lightness throughout.

完整项目信息

项目名称：蔚来中心 | 合肥新桥产业园

业主：NIO蔚来

规模：约4000平方米

开始时间：2021年1月

竣工时间：2023年8月

功能：用户中心、交付中心、展示中心

服务范围：建筑设计、室内设计

可持续：中国绿建三星、LEED金级、WELL铂金级

主创建筑师：Chris Hardie

项目负责人：Zhigang Huang

建筑设计团队：Chris Hardie, Zhigang Huang, Mai Zhang, Thomas Saerkjaer, Sebastian Correa, Xiao Sun, Kejin Kuang, Barteck Winnicki, Shuo Jiang, Bozhena Hoida, Qi Zhao

室内设计团队：Chris Hardie, Zhigang Huang, Xiaorong Cai, Fangzhou Zhu, Ru Jia, Kejin Kuang, Yuqian Lu

合作方：

建筑设计：中国汽车工业工程有限公司

室内设计：上海颐景建筑设计有限公司

LEED可持续发展顾问：必维集团

WELL国际健康建筑顾问：世邦魏理仕

灯光顾问：黎欧思照明设计

立面顾问：上海熙玛工程顾问有限公司

施工方：安徽水安建设集团股份有限公司、上海信鸿实业（集团）有限公司

图片版权：SHL、田方方、存在建筑-建筑摄影、NIO

视频版权：NIO

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