海洋般自如：每日互动（个推）总部室内设计 / 零壹城市

编辑：李博超 | 校对：李博超 | 2024.05.28 10:13

建筑、室内、展陈设计 零壹城市建筑事务所

项目地点 浙江杭州

建成时间 2024年2月

项目面积 25,600平方米

本文文字由设计单位提供。

在变革中，我们必须保持像弹簧一样的灵活性，而不是像砖块一样僵硬。

In times of change, we must maintain flexibility akin to that of a spring, rather than the rigidity of a brick.

—— 佛罗里达·斯科特·麦克斯韦（Florida Scott-Maxwell）

杭州每日互动（个推）总部由零壹城市建筑、室内、展陈一体化设计。项目位于杭州城西科创大走廊东部，建筑面积约87,000平方米，包含研发、办公、会议、展厅、休闲娱乐等功能配置，最多可容纳5,000人同时工作和生活。

Merit Interactive Headquarters, designed by LYCS Architecture, integrates architecture, interior, and exhibition design. The project is located in the eastern part of the West Hangzhou Science and Innovation Corridor and has a total floor area of approximately 87,000 square meters. It includes facilities for research and development, office work, meetings, exhibitions, and leisure activities and can accommodate up to 5,000 people working and living simultaneously.

每日互动（个推）是国内率先在A股上市的专业数据智能服务商，为互联网运营、用户增长、品牌营销、数智交通等各行业客户以及政府部门提供丰富的数据智能产品、服务与解决方案。

Merit Interactive is a professional data intelligence service provider that is the first to list on the A-share market in China. It provides a wealth of data intelligence products, services, and solutions for customers in various industries, such as Internet operation, user growth, brand marketing, digital intelligence traffic, and government entities.

每日互动团队是国内最为活跃的连续创业团队之一。为这样一家以灵活开放为标志的互联网科技公司设计办公空间，传统的、一成不变的室内空间注定难以适配。以“海洋”与“灵活”为关键词，设计团队与每日互动踏上了一条探索最优工作方式的共创之旅。

Merit Interactive team is one of China's most active serial entrepreneurship groups. Designing an office space for such a flexible and open Internet technology company means that traditional, unchanging interior spaces are inevitably inadequate. With "Ocean" and "Flexibility" as the key themes, the design team embarked on a co-creative journey with Merit Interactive to explore the optimal working environment.

▲ 项目视频 ©山间影像

海上巨鲸，海洋万物

基于业主的业务类型和企业logo“鲸鱼”，设计团队提出了“巨鲸出水”的建筑设计概念。建筑形体如出水巨鲸一般高高跃起，寄托了每日互动在大数据时代遨游的美好愿景。室内设计继续沿用“海洋”和“生物”的设计理念。整体设计呈现“简约、愉悦”的科技风格，同时融入了各类海洋元素，力图在自由开放、充满能量环境氛围中，打造以使用者为导向的工作和生活场所。

Based on the client's business type and the "whale" logo. The design team proposed the architectural concept of "The Giant Whale Leaped Out of Ocean." The architectural form is envisioned as a whale leaping out of the water, symbolizing Merit Interactive's aspirations to navigate the era of big data. The interior design continues to embrace the themes of "Ocean" and "Organism." The overall design presents a "Simple and Pleasant" technological style, integrating various marine elements for a free, open, and energetic environment. The aim is to create user-centric work and living spaces that foster an atmosphere of freedom and energy.

抒写每日互动品牌特质的旅程从入口处开始，鲸鱼、折线、蓝色等标志性元素贯穿整个空间，增加活力和动感氛围的同时，体现了品牌的领先与超越。几何切面的鲸鱼以或直观或抽象的方式在空间中潜游。

The journey that articulates Merit Interactive's brand traits begins right from the entrance, where iconic elements such as whales, angular lines, and the color blue permeate the entire space. These elements enhance the vitality and dynamic atmosphere and underscore the brand's leadership and excellence. Whales, rendered in geometric facets, navigate the space in a literal or abstract manner, adding depth and intrigue to the interior design.

三层通高空间引领视线抬升与半空中的蓝色鲸鱼对视，温暖的室内用材搭配颇具科技感的金属雕塑在入口大堂即为访客留下深刻印象。水下的巨型鲸鱼朦胧身影影印在地面之上，抬起的巨大尾部被巧妙用作接待岛台。

The triple-height space of the third floor draws the eye upward to meet the gaze of a blue whale suspended in midair, creating an impactful first impression in the entrance lobby. Warm interior materials paired with technologically inspired metal sculptures make a striking statement. Below, an underwater whale's gigantic, shadowy silhouette is cast upon the floor, with its gracefully uplifted tail ingeniously serving as the reception island.

三层蓝色渐变退韵在地面上，为休息、讨论、头脑风暴等协作交流空间划分出专属区域，茶点区、会议室和共创室被塑造为一个个小型海岛，星罗棋布在开敞办公空间中，专属的蓝色色彩将海洋文化投射到办公室每个角落。

A three-story gradient of blue gently recedes across the floor, delineating dedicated areas for relaxation, discussion, and brainstorming within collaborative spaces. Snack areas, meeting rooms, and co-creation rooms are crafted like small islands scattered throughout the open office space. This distinctive blue hue projects oceanic culture into every office corner, enhancing the thematic continuity of the marine-inspired environment.

讨论，随时随地

业主方起源于大学生创业团队，从小团队到近千人规模，开放式和随时随地的讨论文化得到了继承。业主希望整个办公空间中有很多可供讨论的场所。

Merit Interactive (Getui) was founded by a university student entrepreneurial team and has grown from a small group to nearly a thousand members. The culture of open and spontaneous discussion has been carried forward. The owner desires the entire office space to feature numerous areas that facilitate discussions, ensuring that this culture of collaboration continues to thrive.

设计团队提出工作区反常规的不靠窗布置，而是内退空出靠窗的环状空间成为讨论漫步区。同时，结合幕墙铝板造型的内立面设置超大型讨论白板，打造一条环形的共创区域，让员工在阳光下随时随地的产生灵感的碰撞。

The design team proposed an unconventional layout for the workspace, positioning it away from the windows. Instead, they created a window-lined circular space designated as a discussion and walking area. Furthermore, an oversized discussion whiteboard was installed with the inner facade of the curtain wall aluminum panels to form a circular co-creation zone. This design allows employees to spontaneously generate and exchange ideas under natural sunlight, fostering a dynamic and inspiring work environment.

设计团队设计了十余种各种尺度、造型各异的“小怪兽”装置，像千纸鹤一样点缀在办公区中，释放企业创造力。

The design team crafted over ten different "Little Monster" installations, each varying in scale and form, scattered throughout the office space like origami cranes. These artistic elements are intended to unleash the company's creativity, adding a playful and inspiring touch to the workplace environment.

除了开放讨论区，封闭会议室则被创意性地以数学家或数学公式的名字进行命名叙述，为企业创造了有趣且有记忆点的精神空间。

In addition to open discussion areas, the enclosed meeting rooms are creatively named after mathematicians or mathematical formulas. This unique naming convention has created an engaging and memorable intellectual space within the company, enhancing the thematic and inspirational aspects of the workplace.

考虑到业主高效的沟通需求，设计团队在大会议室设计中采用弧形倒角，利用声音反射，产生了两个声学焦点，保证每一处位置地声音都能无碍传播。

Considering the owner's need for efficient communication, the design team incorporated curved chamfers into the large meeting room's design. This approach utilizes sound reflection to create two acoustic focal points, ensuring sound can be transmitted clearly to every part of the room without obstruction.

解放布局的天插系统

每日互动业务领域创新需求高，传统的地插系统，面临布局变换时显得束手束脚。于是，设计团队原创设计了天插系统，所有设备管线统一集成在吊顶中。

Given the high demand for innovation in Merit Interactive's business field, traditional floor-based plug systems proved too restrictive when layout changes were needed. In response, the design team innovatively created a "Sky-socket System," where all equipment pipelines are centrally integrated into the ceiling. This solution facilitates greater flexibility in space utilization and layout adjustments.

天插系统分为“城际高速”和“绕城环线”两套布局。“城际高速”将大部分管线集中布置于核心筒旁的走道空间，利于检修；“绕城环线”则围绕一块块工作区布置，将室内空间从管线中解放出来，让整体空间尽显开阔。

Sky-socket System is divided into two layouts: "Inter-City Expressway" and "Urban Ring Road." The "Inter-City Expressway" layout centralizes most pipelines next to the core cylinder in corridor spaces, facilitating easy maintenance. Meanwhile, the "Urban Ring Road" encircles each work area, liberating the interior spaces from pipelines and making the overall space more open and expansive. This strategic layout enhances the functional aesthetics and efficiency of the workspace.

从“绕城环线”中降下可顺环线滑动的一条条导管，连接到办公桌上，提供了电源、网线等功能。

From the "Urban Ring Road" system, conduits that can slide along the ring are lowered to connect directly to the office desks, providing functionalities such as power and internet connections. This innovative design ensures that essential services are seamlessly and efficiently delivered to each workstation, enhancing convenience and productivity in the workplace.

得益于天插系统，每当业务变更，室内空间可以快速格式化，从零开始布局新业务，让企业快速“新陈代谢”。

Thanks to the Sky-socket System, the interior space can be quickly reformatted whenever business needs change. This allows for a fresh layout to accommodate new initiatives from scratch, enabling the company to adapt and renew itself rapidly—a process akin to "metabolic renewal" for the business.

要工作，也要乐活

以员工关怀为出发点，设计团队打造了许多满足员工业余需求的生活配套，如健身房、屋顶篮球场、活动露台、淋浴室、母婴室、露天影院等，即便是地下车库也隐藏着各种设计巧思，尽显人文关爱和企业归属感。

Starting from the perspective of employee care, the design team has created numerous amenities to satisfy the leisure and lifestyle needs of the staff. These include a gym, a rooftop basketball court, an activity terrace, shower rooms, a nursing room, and an open-air cinema. Even the underground parking garage is filled with clever design elements, demonstrating a commitment to humanistic care and fostering a strong sense of belonging within the company.

位于1号楼首层西侧的“个咖”是每日互动创业基因的生动体现，这个集办公、接待、展示、休憩与社交的综合性空间，为员工与访客带来独具品牌特色的视觉感官与一应俱全的社交功能。

Located on the first floor of Building 1, the west side's "Ge Cafe" vividly embodies the entrepreneurial spirit of Merit Interactive. This multipurpose space, which integrates office functions, reception, display, relaxation, and socializing areas, offers employees and visitors a unique brand-specific visual experience and comprehensive social functionalities. This setup enhances the overall atmosphere, making it a distinctive and functional gathering spot within the company.

鼓励员工健康生活的立体式步行交通系统贯穿建筑内外。无论是室内大堂连通三层的折角步梯、层与层之间的小型旋转楼梯，在电梯之外，还增加了一条有趣的步行动线。

A three-dimensional pedestrian circulation system designed to encourage healthy living weaves through both the interior and exterior of the building. This includes angular staircases that connect the indoor lobby to the third floor and smaller spiral staircases between levels. Beyond elevators, these stairways add an engaging and dynamic walking route that promotes physical activity among employees as they move throughout the facility.

园区中折线型大台阶和流动的景观步道，多样化地动线选择都为员工的无碍通行提供了便利性。室内外动线通过塔楼的局部起翘被无缝衔接，让员工如海底精灵般自如穿梭在办公区和露台花园之间。

On the campus, zigzagging large steps and flowing landscape paths provide various dynamic movement options, facilitating barrier-free access for employees. The indoor and outdoor circulation routes are seamlessly connected through the partial uplift of the tower structures, allowing employees to move freely between office areas and terrace gardens, much like sea sprites gliding through their habitat. This design enhances both the functionality and aesthetic appeal of the workplace environment.

结语

每日金座的落成不仅是零壹城市与每日互动合作共赢的见证，也是创意与实践的巧妙结合。在这片充满活力和能量的办公空间内，温暖而自由的“海洋文化”会源源不断地激发着员工们无限的创造力与激情，为品牌地发展集结力量，共同构建出一个充满生机和活力地创意共同体。

Merit Interactive Headquarters is a testament to the successful collaboration between LYCS Architecture and Merit Interactive and a perfect fusion of creativity and practical application. Within this vibrant and energetic office space, the warm and liberating "ocean culture" continuously inspires boundless creativity and passion among the employees. This environment is designed to galvanize the development of Merit Interactive, collectively creating a lively and dynamic creative community.