KLUE总部：秩序间的趣味感 / PROUNCED DESIGN

编辑：李博超 | 校对：李博超 | 2023.09.26 19:50

设计单位 Pronounced Design诰丰建筑设计

项目地点 中国上海

竣工时间 2023年6月

室内面积 480 平方米

KLUE是上海本土的一家创意广告公司，成立至今已为许多国际知名品牌提供服务，他们凭借对品牌体验性设计的高度关注和对细节的执着追求在业内享有盛名。近期，KLUE邀请PROUNCED DESIGN对其新的总部进行空间设计，希望新的空间能够兼顾高效性与灵活性，以满足创意工作的快节奏、高频变化，并永葆对未来各种可能性的期待。

KLUE is a Shanghai-based creative agency that has provided brand service for many internationally recognized companies, and they are renowned for their strong focus on experiential branding design and obsessive pursuit of details. Recently, KLUE invited PROUNCED DESIGN to design the working space for its new headquarters, hoping that the new space would be both efficient and flexible to meet the fast-paced, high-frequency changes of creative work and to keep the possibilities for the future.

项目主体空间占据一座创意园区的五、六两层，平面是规整对位的狭长矩形，端头挑空、弧线收边并设有楼梯。由于空间的进深过短，很容易就会形成传统办公“格子间”的排布方式，与创意公司灵动多变的属性相悖，但正是这颇具挑战的难点成为了设计的切入点。设计师从分析使用群体的动线开始，将尺度较小的主入口、洽谈室、创始人及紧凑型办公等功能设置在上层；拾级而下，布置有团队综合及灵活办公、茶水间、打印间、电话亭等行政辅助功能。

The project occupies the fifth and sixth floors of a creative park. It has a long and narrow floor plan, with a curved edge and a staircase at the end. As the depth of the space is too short, it is easy to form a traditional "cubicle" layout, which is not suitable for creative companies. However, this challenging difficulty has actually become the entry point of the design. The designer starts from analyzing the circulation of the users, then sets the upper floor with the small main entrance, communications room, the founders’ office and the compact working functions; while goes down to the lower floor, there are the integrated and flexible offices for teams, pantry, printing room, telephone booth, and other spaces for administrative auxiliaries.

在节奏上，设计采用错位、收放、遮蔽等手法，不断将多样变幻的形式注入其内，在有效的工作秩序中增添趣味性与可读性，消解并破局狭长形态的固定感受。

In terms of rhythm, the design uses the ways of dislocation, retraction and concealment, constantly injecting a variety of changing forms, adding fun and readability to the effective working order, and dissolving and breaking down the fixed feeling of the long and narrow plan.

KLUE办公室中的纵向交通有两处，在尽头的步行梯结合了休闲的大台阶，满足同事间的非正式交流、阅读以及部分储物功能；而设在中间位置的消防爬梯则极富乐趣，使用者可以像在“超级马里奥”的游戏中一样，以最快速度穿行于上下两层，这对创意工作者而言极为便捷：当脑海中灵感闪现，身影也能随心而动，最大限度地节约交通时间。

The crawling ladder in the middle is a fun way to move up and down the as fast as possible. People can be just like in the game of “Super Mario”, which is extremely convenient for creative workers: when inspiration strikes, they can move along with the ideas immediately.

对项目色彩和材质的精准把控是设计的另一亮点。宝蓝色是KLUE的品牌色，因此贯穿于整个空间中，同时搭配具备刚性、原始特色的材料，例如铝板、镀锌板、轻钢龙骨等，并保留其裸露的粗粝感以平衡空间整体调性。地面上的编织地毯与灰色微水泥相交铺设，起到引导视觉流畅走向的作用。

PROUNCED DESIGN's precise control of the colors and materials is another highlight of the project. The royal blue is KLUE's brand color, so being used throughout the whole space. Meanwhile, it is paired with rigid and primitive materials, such as aluminum plate, galvanized plate, light steel keel, etc., and retains its exposed coarseness in order to balance the overall tonality of the space. The woven carpet on the floor is interspersed with gray micro-cement, which serves to guide the visual fluency of the direction.

办公家具也是提升员工幸福感最切实的内容之一，设计以定制化的方式为KLUE专门研发了办公桌、柜体等家具，它们均以可预制的4×4铝合金方管为模块自由拼接组合，这不仅可以让团队的协作方式多样变化，更为公司的未来发展预留了无限可能。

The furniture is also one of the most practical feelings to enhance the well-being of employees. PROUNCED DESIGN has developed customized desks, cabinets and other furniture for KLUE, all of which are made of pre-fabricated 4×4 aluminum square tubes that can be freely assembled and combined, which not only allows the team to collaborate in a variety of ways, but also sets aside unlimited possibilities for the future development.

在高强度与压力的职场场景中，如何用设计助力人们更好地完成工作是设计团队的思考重点。在KLUE的全新办公空间中，高效迅捷与灵活轻松兼顾，人们随处可见充满新意、趣致和愉悦感的细节，在充满创意的空间中更好地完成与创意相关的工作。

In the high-intensity and stressful working scenario, how to use design to help people better accomplish their work is the focus of PROUNCED DESIGN. In KLUE’s new office, efficiency and speed are balanced with flexibility and ease, and people can see details full of novelty, fun and pleasure everywhere, in this way, they may better carry out the creative work in a space full of creativity.