设计单位 Cino Zucchi Architetti and Park Associati
The new headquarters of Salewa, one of the most important manufacturing firms in Bolzano, is integrated into the landscape at the point where the city of Bolzano meets the uncontaminated nature of the mountains. As well as housing new work spaces, the building aims to provide a space of interaction and communication between the company and its network of suppliers, partners and clients. The new headquarters represents a point of convergence between different elements of everyday life: from physical, social and communicative dimensions to work styles and leisure. The Salewa headquarters is formed by a series of multifaceted slabs and towers, including a 50 metre-high structure which when built will be the tallest building in the city.
The project combines an electro-coloured micro-perforated aluminium skin which protects the most exposed parts of the building with a large vertical glass covering. The resulting visual effect is that of a rock crystal. The interplay between the thin sheet metal-like pillars and the delicate protective layers frame the façades and underline the contrast between the invisible and visible areas. Situated in a particular geographic location, this complex represents a place of information exchange between the dense web of material and immaterial relations that constitute the life of a modern company.
Commissioned to Park Associati as the result of a competition, this scheme was to develop a new concept for all the shops under the Salewa brand. The first flagship store inside the new Bolzano Headquarters was intended as the pilot design for the development of a further 200 shops all over the world by 2013. The project also includes a system for concession spaces in major department stores and multi-brand stores.
The design has been conceived as an extension of the formal and communicative values of the company giving particular weight to the relationship between technology and nature in a continuous and reciprocal exchange, consolidating its innovative image with the use of natural materials and flexible solutions that enable fast changes to the layout to be made in the shop. The flexibility of the stores is also based on the use of systems on wheels and ceiling tracks for most of the fixtures as well as a particular relationship with digital and multi-media technology that becomes the principal form of communication, introducing the viewer to exciting content regarding the nature and activities of the company.
The bistrot has been built in the space in front of the entrance to the rock gym at the Salewa complex. This small independent building, partially set underground uses a restricted palette of simple materials that allude to a highly sensitive approach to the environment. The roof is planted and becomes a single entity with the adjacent hillside. The vertical opaque parts are in exposed concrete and are embraced by large windows from the bar area on the west of the building.
The interior is developed as an open-planned layout that houses a bar-area and restaurant. Everything revolves around the block in reinforced concrete that encloses the small kitchen. The staff WCs, changing rooms and customer WCs along with the plant rooms are situated on the underground level of the building. The glazed walls that run along the south and west sides face onto an external restaurant area covered by a pergola and edged by two pools of water that insert the design into the landscape, making it particularly pleasant place to sit outdoors in this part of the building in direct communication with the building for the Headquarters.
Location: Via Waltraud Gebert Deeg 4, Bolzano
Client: Oberalp S.p.A.
Competition: 2007 – Winner project with Cino Zucchi Architetti
Area: 25.000 mq
Energetic Certification: Casaclima Work&Life
2011 US Award, 2° Premio nella categoria ‘Architecture Workplace: Quality and Innovation
2014 Dedalo Minosse Awards, vincitore dell’ALA Prize
Concept: Progetto architettonico, Direzione artistica
Design team: Filippo Pagliani, Michele Rossi, Cino Zucchi, with Elisa Taddei (Project Leader), Alice Cuteri, Lorenzo Merloni, Marco Panzeri, Pietro Pezzani, Alessandro Rossi, Madoka Tomita, Giada Torchiana, Fabio Calciati (Rendering)
Structures: Kauer & Kauer Ingenieure, Bolzano
Electrical and Mechanical Plants: Energytech Ingegneri, Bolzano
Site Supervision: Plan Team GmbH, Bolzano
Climbing Hall Consultant: Ralf Preindl, Bressanone
Artistic Intervention: Margit Klammer, Merano
Costs management: Studio Luraschi, venegono Superiore (VA)
Local Architect: Brigitte Kauntz, Bolzano
General Contractor: ZH GCC Spa, Sand in Taufers (BZ)
Façade: Stahlbau Pichler, Bolzano
Foto by Andrea Martiradonna, Oskar Dariz, Alberto Sinigaglia, Fulvio Orsenigo
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