单一材质多变演绎：OMA/AMO为Jacquemus打造巴黎、伦敦精品店

编辑：李博超 | 校对：李博超 | 2022.10.14 21:04

伦敦塞尔福里奇百货店 Photo by Benoit Florençon, courtesy of AMO

巴黎老佛爷百货店 Photo by Benoit Florençon, courtesy of AMO

Jacquemus位于伦敦和巴黎的精品店设计，开始尝试在单一材料的限制下展开设计。从品牌在法国南部的起源出发，AMO（OMA研究机构）旨在通过空间的物质性来捕捉Jacquemus家乡普罗旺斯的氛围。与其之后再决定材料，不如从一开始就选择材料，通过设计的过程来引导空间的形态。

The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material. Drawing from the brand’s origins in the south of France, AMO aimed to capture the atmosphere of Jacquemus’ native Provence through the materiality of the spaces. Instead of working with form and deciding on the materials afterwards, the materials were chosen at the outset, guiding the shape of the space through the design process.

从让人联想起普罗旺斯纺织品的枕头，到以粘土未基础材料的terracruda，在与法国南部的风景遥相呼应中，这些精品店完全由一种材料包覆，在每个空间中都创造了连续性。在巴黎老佛爷百货的门店中，墙壁、门、试衣间和展陈元素都使用了白色的软垫，散发着在床上度过一天的轻松与闲适。一堆枕头兼作座位区与展示面，欢迎着到访者在此尽情浏览与休息。

From pillows reminiscent of the textiles of Provence to terracruda, a clay-based material echoing the landscape of the south of France, the boutiques are clad entirely in a single material, creating continuity throughout each space. In the store at the Galeries Lafayette in Paris, the walls, doors, fitting room, and display elements are upholstered in white cushioning, exuding the ease and comfort of a day spent in bed. A stack of pillows doubles as a seating area and display surface, welcoming visitors to browse and lounge for as long as they want.

位于伦敦塞尔福里奇百货的门店内，地板和货架、图腾形象、基座以及桌椅，均由terracruda材料制成，陈列的商品和顾客位于其中，为普罗旺斯室内的抽象形象增添了一丝变化。借助手工，这种材料保留了一定程度的不规则形，为设计赋予了自然与工艺的质感。从街道上可以直接看到座位区，并被窗户精巧地框定。这一店面不仅仅是一个购物的空间，还给予了路人宾至如归的感受。

The store at Selfridges in London, with its floor and shelving, totems, plinths, tables and chairs made from terracruda, is populated by items on display and customers alike, adding a twist to the abstracted image of a domestic Provençal interior. Applied by hand, the material preserves a level of irregularity, which gives the design a sense of naturalness and craftmanship. Directly visible from the street with the seating area carefully framed by the window, the store is more than a space to shop; it invites passers-by to feel at home.