美喆生活美学体验馆：几何与材质的碰撞 / 力场（北京）建筑设计

编辑：李博超 | 校对：李博超 | 2022.01.17 09:58

设计单位 力场（北京）建筑设计Linkchance Architects

项目地点 中国北京

建成时间 2021年7月

室内面积 400平方米

本文文字由设计单位提供。

项目位于北京市朝阳尚8设计+创意园，是一座独栋砖木混合结构建筑，接到改造任务之前是影视办公空间。

The project is located in Beijing Chaoyang Shang8 Design + Creative Park, a single building of mixed brick and wood structure, which was a film and television office space before receiving the renovation task.

业主品牌以“美观、健康、舒适”的概念，为各类消费者、使用者提供符合各种场景需求的石塑地板产品。2020年，品牌方拟在北京增设一处旗舰店，打造集展示与办公为一体的综合体验空间，并将此作为其在北京的第一个城市“会客厅”。

The brand was established in 2016 and a global marketing center was set up in Shanghai in 2018. 2020 affected by the epidemic, the brand adjusted its strategy to plan to set up an additional flagship store in Beijing, integrating display and office space ,also this will serve as MeiJer's first urban "living room" in Beijing.

整体空间设计灵感来源于美喆石塑地板卷材的特性，像纸张一样折弯的临界状态。而原建筑人字形木结构屋顶，构造规律、有序、有力，适当强调更能凸显结构之美。

Volume force: The overall space design is inspired by the characteristics of the coil of Meijer stone flooring, like the critical state of paper bending The Power of Order: the original building herringbone wooden structure roof, the structure is regular, orderly and powerful, appropriate emphasis can highlight the beauty of the structure.

接待区展示：为体现企业整体的形象及属性，我们用2100片直径为200毫米的圆形不锈钢，表面贴美喆产品，做了一整面“卷形”展示墙。这些圆片可以调整角度也可做替换，随着产品不断更新迭代，展示方式也更加多变有趣。

Reception area display: In order to reflect the corporate image and attributes, we made a whole "roll-shaped" display wall with 2100 pieces of round stainless steel surface with a diameter of 200mm, which can be adjusted and replaced, and the display is more varied and interesting as the products are constantly updated.

整体氛围以一种“会客厅”的姿态来融入园区。当夜间有灯光打到圆片上时，整个展示墙给人以一种温暖、丰富有趣的质感空间，吸引园区的路人，引发好奇并到内部探究。

When the light hits the round pieces at night, the whole display wall gives a warm, rich and interesting texture space to attract the park and passers-by, and trigger curiosity to explore the interior, the overall atmosphere to a park "living room" posture to intervene and integrate into the park.

透明亚克力通道：由于整栋建筑是独立长条形，所以入口接待与展示空间我们特意设置了长约3.3米的透明亚克力通道。一段独立、狭长的廊道作为整个空间的切换点，建立起进入主要展厅的过渡，甚至带有一丝仪式感。采用亚克力是为了凸显与屋顶老木头材质上的对比，木头重、传统，亚克力轻、现代。

Transparent acrylic channel: entrance reception and display space we deliberately set the site 3.3 meters of transparent acrylic channel, because the whole building is independent long, through a section of independent, narrow corridor as the switching point of the entire space, is to enter the main exhibition hall excess, preparation, and ceremony; the use of acrylic is to highlight the contrast with the old roof wood, wood heavy, traditional, acrylic light, modern.

咖啡区+展示空间：咖啡区是整个空间的中心也是重点，我们在空间高度2.95米处做了一个非常清晰的边界：2.95米以上保留原始传统木结构的屋顶，进行适当的修缮打磨及管线整理后期处理，通过非常“隐蔽”的照明手法来凸显原始结构之美；2.95米以下整体空间采用现代的材料及结构，强调传统与现代的对比。

The coffee area + display space: the coffee area is the center and focus of the whole space, we made a very clear boundary at the height of 2.95 meters, above 2.95 meters is to retain the original traditional wooden structure of the roof, appropriate repair and polishing and pipeline finishing later through a very "hidden" lighting techniques to highlight the original The overall space below 2.95 meters is made of modern materials and structure, emphasizing the contrast between tradition and modernity,

尤其是咖啡区，咖啡区一侧采用300根弧形不锈钢管拉弯拼接形成“卷形”弧面，在一定程度上呼应品牌方石塑片材的产品属性。整个咖啡区结合南侧大台阶，为未来产品宣讲、员工培训、沙龙会议提供舒适自由、灵活多变的开放场地。

Especially the coffee area, which uses 300 curved stainless steel tubes bent and spliced to form a "rolled" curved surface, echoing to some extent the attributes of MeiJer's coiled flooring products; the whole coffee area Combined with the large steps on the south side, it provides a comfortable, free and flexible open space for future product presentations, staff training and salon meetings.

多宝阁展示架：咖啡区对面是五组“多宝阁”产品册展示架，品牌方每年会不定期推出精美的产品系列册（近千余册），把产品展示给客户及访客的同时，产品册本身在架上就是精美的展品。

Multi-pavilion display shelf: opposite to the coffee area is five groups of "multi-pavilion" product book display shelf, MeiJer will from time to time each year to launch a beautiful product series book (nearly a thousand books), the product display to customers and visitors at the same time,

我们结合展示架与现有窗户关系，在展示架外部设计了穿孔铝板推拉扇，推拉扇打开时“多宝阁”显露，且推拉扇本身遮挡窗户进来的部分自然光；关闭推拉扇时“多宝阁”隐藏，自然光线进入空间，这种结构形式与光影交互，使空间多了一些活力与变化。

The product book itself is a beautiful exhibit on the shelf, we combine the display shelf with the existing window relationship, in the display shelf outside the design of perforated aluminum sliding fan, sliding fan open "multi-pavilion" revealed and sliding fan itself to block the window in part of the natural light, close the sliding fan "multi-pavilion" hidden, natural light into the space, this structure form and light and shadow interaction, so that the space has some vitality and change.

开敞办公区：开敞办公区我们利用总监办公室圆弧背墙设计了员工下午茶的简易吧台，在位于走廊的大面积墙上设置了一组圆片装置，圆片最外面一层是品牌方产品，可以更新不同颜色及质感，员工或者访客可以180度双向旋转转动圆片，重新构成新的形态，给开敞办公区域增加了趣味与活力。

Open office area: in the open office area, we use the arc back wall of the director's office to design a simple bar for employees' afternoon tea, and set up a group of wafer devices on the large wall in the corridor. The outermost layer of the wafer is MeiJer's own products, which can update different colors and textures. Employees or visitors can rotate the wafer 180 degrees in both directions to form a new form, Add interest and vitality to the open office area.

从城市尺度来讲本，体验馆是品牌方在北京的第一个“城市会客厅”，从小一点的尺度来讲，是品牌方在园区的“会客厅”。业主以新场地为契机，开启一种全新的、开放的、活力的姿态来应对市场，为领先行业发挥能量。

From the city scale, this experience hall is MeiJer's first "city living room" in Beijing, and from a smaller scale, it is MeiJer's "living room" in the park, and MeiJer takes the new venue as an opportunity to open a new, open and energetic posture to deal with the market and play energy for the leading industry.