OMA研究机构AMO，为宝格丽设计2021年夏季秀场

宝格丽2021年夏季秀场的展场设计与视频指导，由OMA的研究机构AMO负责。该项目由Ellen van Loon和Giulio Margheri领导。

Bvlgari’s Summer 2021 show is designed by AMO, the research counterpart of OMA. The project is led by Ellen van Loon and Giulio Margheri.

珠宝藏品展览设在意大利米兰。通过对尺度和时间的把握，该展览创造了精美珠宝和建筑之间相互强化的效果。

The jewelry collection is presented in one of the highlights of the city of Milan. In manipulating scale and time, the show creates a mutually reinforcing encounter between the splendors of fine jewelry and architecture.

OMA合伙人Ellen van Loon说道：“我们将产品概念化，使其成为情感抒发与机械工艺的一种相互作用。我们想要创造能与高级珠宝设计以及幕后工艺产生共鸣的场景。”
OMA Partner Ellen van Loon: “We conceptualized the production as an interplay of the lyrical and the mechanical. We wanted to create scenes that resonate with the design of fine jewelry, as much as the artisanship behind the scenes.”

宝格丽2021夏季珠宝展标志着AMO与该品牌的首次合作。
Bvlgari’s Summer 2021 fine jewelry show marks AMO’s first collaboration with the brand.

完整项目信息

Project: Bvlgari Fine Jewelry Show Summer 2021
Location: Milan, Italy
Client: Bvlgari
Partner: Ellen van Loon
Team: Giulio Margheri, Gioiele Colombo, Camille Filbien, Valerio Di Festa, Lina Jaidi, Magda
Narkiewicz, Alexandru Tintea, Eleni Vernavides

COLLABORATORS
Director: Tommaso Ottomano
Director of Photography: Marco de Pasquale
Video Production: April SRL
Scenography production: Urban Production SRL
Animation: Alto Piano
Music: Marco Guazzone

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