非常建筑新作 | 舍得文化中心，沱牌镇的老酒与宁静

编辑：原源 | 2019.06.17 16:10

设计团队 非常建筑

合作设计 中国建筑西南设计研究院

项目地点 四川省沱牌镇

建筑面积 22592平方米

竣工时间 2019

位置+基地

Location + Site

距离成都和重庆均为二百公里左右的沱牌镇是四川的一个企业小镇，也是中国老字号酒厂舍得酒的酿造基地。或许因为悠静的地理位置，沱牌镇似乎同时保留了中国上世纪60至70年代工业城镇和乡村聚落的氛围。文化中心坐落在舍得生产区的门前，与涪江和一所公园隔路相望。

The project is in a company town named Tuopai Zhen in Sichuan where the distillery of Shede, an old liquor brand in China, is based. The closest large cities are Chengdu and Chongqing, both are approximately 200 kilometers away. Partially due to its relatively quiet location, Tuopai Zhen seems to maintain both the ambience of an industrial town and a rural village before the economic reform that was commenced in China in the late 1970’s. The specific site for this visitor’s center is situated in front of the production campus of Shede near a main thoroughfare with a park and a river on the other side.

功能

Program

文化中心融合了多种功能，包括酒文化博物馆、宾馆、宴会厅和研发中心等，为游客们拉开了酒厂之旅的序幕。

For tourists, the visitor’s center is the prelude before departing for a tour of the Shede distilling facilities and has a well-mixed program, including a museum for liquor culture, a hotel, a dining theater, a R&D center, among others.

设计策略

Design Strategy

经过调研，我们意识到沱牌镇吸引游客的秘诀不仅在于名酒，也取决于其纯净的自然景色和宁静的地域气质。我们的设计试图通过保留这些品质来吸引渴望远离都市喧嚣的人们。

After much study, we come to realize the reasons why vacationists would come to Tuopai Zhen have to do not only with the famous liquor but also with the pristine natural landscape as well as the tranquil feeling of the locale. Our design intends to preserve these qualities that attract the people trying to get away from the hustles and bustles of the metropolises.

文化中心综合体被视作连接工业园区与自然景观的纽带，其建筑空间由一系列带内院的馆所以线性排列的方式组成，而形式语言则由深檐和木板墙等低调的本土化词汇所构建。
While the building complex of the visitor’s center serves as a connection-transition between the Shede campus and the woodsy landscape, the architecture of the center is spatially organized as a series of smaller pavilions with central courtyards arranged in a linear fashion and its formal language is based on a low-key vernacular vocabulary of deep eaves and wood-paneled walls.

建筑剖面

Building Section

馆所的断面中，无梁混凝土楼板从中部朝两侧悬挑而出，好似一把张开的伞。这把“伞”从檐口到中心处逐渐由薄变厚，并在最厚的区域承担起藏匿暖通管道的需要。

The cross-section of the typical pavilion resembles that of an umbrella with beam-less concrete roof cantilevering out from the center. The thickness of the sloping roof canopy changes gradually, thin at the eaves and thick at the base, where the air-conditioning ductworks are concealed.