喜茶白日梦计划，点亮新加坡克拉码头 / MOC DESIGN OFFICE

编辑：周洁茹；校对：周洁茹 | 2019.07.02 10:11

设计单位 MOC DESIGN OFFICE
项目地址 新加坡
用地面积 250平方米
建成时间 2019年1月

福康宁山前方不远处的克拉码头，曾经是新加坡最繁华的码头，如今早已不再装卸货物，其旧仓库被保留下来，改建为休闲街区，喜茶在海外的第一家白日梦计划便选址于此。
Not far from the Fort Canning Hill, Clarke Quay was once the most bustling wharf in Singapore. Now it no longer serves as a dock for the loading and unloading of cargoes and its original godowns were transformed into a leisure neighborhood. Here is where HEYTEA launched its first oversea shop of the DP (Daydreamer Project) series, with "lighthouse" as the design theme.

MOC DESIGN一反克拉码头街区为营造神秘感而封闭的形式，店面现以开放的形式、一览无余的布局及明亮的纯白色调出现在街区中。受到福康宁山上的灯塔所启发，MOC DESIGN在有限的空间中以阵列的形式设置了20个灯柱，其中一些结合高桌进行设计以满足功能性需求。
MOC DESIGN presents HEYTEA in an open form with a panoramic layout and a bright hue of white, in contrast to the dim and mysterious Clarke Quay streets in an enclosed form. Inspired by the lighthouse on the Fort Canning Hill, MOC DESIGN put up an array of 20 lamp posts within the limited space, some of which are fit with the high tables to meet the functional needs.

灯柱随着时间缓慢的变暗又逐渐亮起，以此重现灯塔的闪烁周期。人们可以透过入口前厅的玻璃盒子，看到店内灯柱缓慢地明暗交替，结合自然光线的变化，空间由早至晚呈现着不同的迷人表情。
The light posts dim and brighten gradually over time, just like the way a lighthouse emits light. Through the glass box at the entrance, people can see the gradual change of brightness of the lamplight. Combined with the natural light, the space presents distinctive and enchanting looks from morning to evening.

隐藏于天花木质造型的顶部灯带照向天花所产生的漫反射，打造室内空间柔和的光照氛围，座位区与通道通过射灯划分。
The light belts hidden on the top surface of the wooden frame produce diffused reflection onto the ceiling, which creates the soft illumination and atmosphere for the interior. In addition, spotlights are used as visual partitions to divide the seating areas and passages.

灯塔为迷航的船只指明方向，灯柱也将承载相同的功能。旧时人们聚在一起品茶，而现在的年轻人则围聚在灯柱下分享喜茶，我们期望店内的灯柱能成为引导茶客们找到心中茶味的标志。
Lighthouse gives navigational aid to ships on the sea, while the lamp posts serve a similar function. Back to the old days, people gathered together to taste tea. In this space, modern young people gather around the lamp posts and share HEYTEA. The lamp posts are designed as a symbol that guides the tea drinkers to find their cup of tea.

完整项目名称

项目名称：喜茶 - 新加坡克拉码头白日梦店
设计单位：MOC DESIGN OFFICE
主创设计师：梁宁森、吴岫微
设计周期：2018年10月—2018年11月
竣工：2019年1月
项目地址：新加坡克拉码头河畔路
面积：250平方米
主材：肌理漆、白色人造石、喷砂不锈钢
业主：喜茶
摄影：直译建筑摄影

Project Name: HEYTEA Day Dreamer Project at Clarke Quay Singapore

Design Company: MOC DESIGN OFFICE (www.moc-office.com)

Chief Designers: Sam Liang, Vivi Wu

Design Phase: October 2018 – November 2018

Completion: January 2019

Location: Block A, 3 River Valley Road, #01-06, Clarke Quay, Singapore

Area: 250 sqm

Materials: Textured paint / White Artificial Stone / Sandblasted Stainless Steel

Client: HEYTEA

Photography: ArchiTranslator

投稿邮箱：media@archiposition.com

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